# Sr. Director, Product Design

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Design
**Experience:** 8+ years
**Skills:** Product Design, Design Systems, Visual Design, Interaction Design, Information Architecture, Systems Thinking, User Research, A/B Testing, Design Leadership, Design Management
**Posted:** 2026-06-19

> Lead design strategy, execution, and design-system adoption for a strategic product portfolio at HighLevel. Own vision, craft quality, team leadership, and cross-functional alignment for growth, commerce, and platform experiences.

## Job Description

## What you will own
- The long-term design vision for a strategic product portfolio, ensuring HighLevel's experiences feel unified, powerful, polished and easy to use
- The evolution and adoption of HighLevel's bespoke design system, including patterns, components, usage guidance and the operating rituals needed to make adoption real
- A meaningfully higher bar for product design craft, including visual design, interaction design, information architecture, systems thinking and product judgment
- Design strategy across multiple product lines, balancing customer needs, business outcomes, technical constraints, brand expression and speed of execution
- A high-performing team of product designers and design managers, including hiring, coaching, performance management, succession planning and calibration of design standards
- Design quality, usability and coherence across critical customer journeys and high-impact product surfaces
- A strong discovery, research and experimentation culture that uses qualitative insight, analytics and A/B testing to improve customer and business outcomes
- Cross-functional alignment with Product, Engineering, Data and go-to-market leaders on strategy, roadmap priorities, success metrics and tradeoffs
- Executive-level storytelling that makes customer needs, design strategy, product quality and product opportunities clear and actionable

## Key responsibilities

### 1. Vision and portfolio strategy
- Define and communicate a compelling design vision for a large, integrated product portfolio
- Translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes
- Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results
- Represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions

### 2. Design system leadership
- Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components
- Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models
- Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards
- Drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed
- Reduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problems
- Establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency

### 3. Craft and product quality
- Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability
- Coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers
- Create critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily
- Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria
- Build a culture where speed and quality reinforce each other instead of competing with each other

### 4. Portfolio design leadership
- Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience
- Partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact
- Guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong execution
- Connect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesive

### 5. Design organization leadership
- Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale
- Hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors
- Performance manage thoughtfully and directly when designers need additional support, clearer expectations or development plans

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