# Sr. Product Marketing Manager

**Company:** [LogicGate](https://hotfix.jobs/companies/logicgate)
**Location:** Seattle, WA, Chicago, IL
**Role:** Product Marketing
**Salary:** $120k – $150k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, messaging, Competitive Intelligence, Sales Enablement, customer research, ai literacy, analyst relations, GRC
**Posted:** 2026-07-29

> Senior Product Marketing Manager owning strategic positioning, messaging, and GTM launches for LogicGate's Risk Cloud GRC portfolio. Requires 5-8 years B2B SaaS PMM experience building frameworks from the ground up, competitive intelligence programs, sales enablement assets, and customer insights to drive win rates and pipeline.

## Job Description

## What You’ll Do

- Define Strategic Positioning & Messaging: Develop and own messaging frameworks from the ground up for your product areas; validate positioning with customers, market research, and analyst feedback to ensure consistency across all external channels.
- Lead End-to-End GTM Strategy: Contribute to comprehensive GTM strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment while developing strategies for GTM “plays” that will drive sales for our products.
- Become a Product Expert: Develop deep technical expertise with our GRC applications and agents. Serve as a valued contributor in product planning, a product expert for the GTM organization, developing and delivering demos to diverse audiences.
- Own Competitive & Market Intelligence: Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations); translate insights into high-impact battlecards and actionable GTM strategies that directly boost win rates.
- Drive Sales Enablement Effectiveness: Design enablement strategies and produce compelling, enterprise-ready GTM assets—including pitch decks, solution briefs, discovery frameworks, and demo guides—measuring impact through rep adoption, accelerated sales cycles, and win rate improvements.
- Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and Product roadmap direction.
- Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy; actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate's market leadership.
- Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling.

## What You Bring

**Required**
- 5–8 years of B2B SaaS Product Marketing experience, with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio.
- Demonstrated Track Record: Proven history of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation.
- Competitive Intelligence Depth: Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning.
- Sales Enablement Focus: Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and that deliver measurable business outcomes.
- Executive Presence: Strong communication and presentation skills with the confidence to influence senior sales leaders, product executives, and external stakeholders.
- Customer-Centric Mindset: Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions.
- AI Literacy & Curiosity: Enthusiastic about leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers.

**Nice to Have**
- Domain Expertise: Familiarity with GRC (Governance, Risk, and Compliance), enterprise risk management, cybersecurity, or regulatory compliance software.
- Analyst Relations Experience: Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester.
- Mentorship Background: Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members.

The anticipated base salary range for the role is $120,000 - $150,000 per year + variable + equity + benefits.

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