# Senior Event Marketing Manager, Field Programming

**Company:** [Databricks](https://hotfix.jobs/companies/databricks)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $126k – $217k/yr
**Experience:** 7+ years
**Skills:** Event Marketing, b2b events, Sales Enablement, Pipeline Generation, crm tools, Marketing Analytics, Program Management, Stakeholder Management, executive presence, data-driven decision making
**Posted:** 2026-07-29

> Lead field event marketing and sales enablement for Databricks flagship events including Data + AI Summit and World Tour. Partner with sales to drive pipeline, develop playbooks, ensure premium experiences, and track revenue impact through metrics and analytics.

## Job Description

## Responsibilities
- Lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour.
- Deliver premium field experiences, activate Sales colleagues, refine workflows, and strengthen cross-functional alignment to scale programs and business impact.
- Define clear targeting frameworks (quotas, eligibility, strategic account selection) with sales leadership.
- Develop and drive adoption of a simple, repeatable event playbook (pre-, during, and post-event) across sales, marketing, and partner teams.
- Ensure cohesive and premium attendee and customer experiences from invitation through post-event follow-up.
- Track event performance through dashboards and reports in partnership with analytics and operations, providing visibility into attendance, engagement, and revenue impact.
- Manage reliable and timely lead flow from events into sales systems with structured campaigns, lead routing, and MQL definitions.
- Utilize incentive structures (SPIFFs, recognition programs) to drive field engagement.
- Integrate cross-functional programs (executive forums, partner summits, product announcements, training, certifications) into a unified field event strategy.

## Requirements
- Extensive experience leading complex B2B marketing events or event portfolios end-to-end, with ownership for business impact.
- Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
- Strong program and project management skills to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
- Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret performance, and make data-informed recommendations.
- Excellent communication and executive presence to influence senior leaders, align cross-functional teams, and represent strategy and results.
- Metrics-driven, test-and-learn mindset focused on improving attendee experience, field engagement, and event ROI.
- Ability to operate both strategically and tactically: setting vision and frameworks while ensuring world-class execution.

## Compensation
- Zone 1 Pay Range: $158,000–$217,250 USD
- Zone 2 Pay Range: $142,200–$195,600 USD
- Zone 3 Pay Range: $134,300–$184,700 USD
- Zone 4 Pay Range: $126,400–$173,800 USD
- Total compensation package may include annual performance bonus, equity, and benefits.

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