# Associate Enablement Manager - Field

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Chicago, IL
**Role:** Sales Enablement
**Salary:** $104k – $143k/yr
**Experience:** 2+ years
**Skills:** Product Marketing, Sales Enablement, Go-to-Market Strategy, Sales Plays, Messaging, Pitch Decks, Battlecards, Competitive Analysis, Cross-Functional Collaboration, B2B SaaS
**Posted:** 2026-06-18

> Create and coordinate field enablement programs that translate product and marketing initiatives into sales plays, assets, and messaging to drive pipeline and bookings.

## Job Description

## Go-to-Market & Messaging
- Ensure the core value proposition, positioning, and key selling points for products are tailored to target personas and buyer needs and meet the needs of the field.
- Translate marketing and product initiatives into actionable GTM programs that fuel the sales pipeline, help close deals, and drive growth.
- Partner with global GTM, Campaigns, Product Marketing and Product teams to ensure messaging is consistent, credible, and aligned across launches, campaigns, and field programs.

## Sales Plays & Sales Programs
- Create, launch, and manage always-on and quarterly sales plays aligned to product priorities and pipeline goals.
- Develop repeatable, scalable processes and programs that train sales teams and drive consistent adoption of plays in the field.
- Build the play-supporting asset templates sellers rely on: pitch decks, one-pagers, battlecards, demo scripts, talk tracks, FAQs, and competitive guides.
- Gather qualitative feedback from the field on how messaging and assets are landing, and continuously incorporate insights into improvements.

## Cross-Functional Partnership
- Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
- Conduct light market, customer, and competitive research to inform messaging updates and content priorities.

## Required Skills & Qualifications
- 2–4 years of experience in product marketing, sales, sales enablement or a related role in B2B SaaS or technology.
- Strong written, verbal, and presentation skills, with the ability to communicate complex concepts clearly and confidently.
- Ability to strategize and craft compelling messaging, then drive hands-on tactical execution.
- Comfort influencing project execution with limited guidance amid multiple shifting priorities.
- A collaborative, analytical, and detail-oriented mindset, with the ability to manage multiple projects in parallel.
- Experience delivering or creating sales programs, sales plays and assets that are consistent and drive results.
- Cross-functional experience working with teams in Marketing, Product and Sales Operations.

## Preferred
- Exposure to enterprise or strategic sales environments and complex, multi-stakeholder buying processes.
- Experience working directly with distribution (sales) teams.
- A growth mindset, get-it-done confidence, and the desire to always be learning.

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