# Director, Product Strategy & Operations

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Operations
**Experience:** 12+ years
**Skills:** Product Strategy, Product Operations, Product Management, Product Adoption, Growth Strategy, Product-Led Growth, Funnel Analysis, Cohort Analysis, Customer Segmentation, Experimentation, Retention Analytics, SaaS, Roadmap Strategy, Cross-Functional Leadership, Customer Lifecycle Metrics
**Posted:** 2026-08-24

> Leads HighLevel’s product adoption strategy, using customer and product data to improve activation, engagement, retention, and expansion. Requires 12+ years across product strategy, growth, product management, or operations, plus strong analytical, roadmap-influence, and cross-functional leadership experience.

## Job Description

## Responsibilities

### Product Adoption Strategy
- Define and drive product adoption strategy across key products, features, and customer segments.
- Identify barriers to discovering, activating, and repeatedly using high-value capabilities.
- Develop frameworks to measure adoption across onboarding, activation, sustained engagement, and expansion.
- Prioritize adoption opportunities based on customer impact, business value, and strategic importance.

### Adoption and Growth Analytics
- Establish adoption metrics and success criteria for strategic product initiatives.
- Analyze customer journeys, funnels, cohorts, feature usage, and behavioral patterns.
- Partner with Data and Product teams to understand time-to-value, activation, feature penetration, engagement, retention, and churn.
- Segment adoption by customer type, cohort, geography, product, and use case.
- Build executive visibility into product adoption performance and emerging risks.

### Product Strategy and Roadmap Influence
- Translate adoption insights into actionable product recommendations.
- Influence product roadmaps based on customer behavior, adoption gaps, and business priorities.
- Identify opportunities involving onboarding, UX, education, packaging, cross-product journeys, and product capabilities.
- Develop business cases for high-impact adoption initiatives and help prioritize investments.

### Cross-Functional Execution
- Partner with Product, Design, Engineering, Data, Marketing, Customer Success, Support, and Revenue teams.
- Drive cross-functional initiatives that increase adoption of strategic product capabilities.
- Establish ownership, operating rhythms, metrics, and accountability for adoption initiatives.
- Define launch strategies that drive meaningful adoption beyond shipping new capabilities.

### Customer and Market Insights
- Develop a deep understanding of customer needs, workflows, pain points, and reasons for non-adoption.
- Combine quantitative product data with qualitative customer insights to identify root causes.
- Establish systematic customer feedback loops into Product.
- Benchmark adoption and customer experience against relevant SaaS and technology platforms.

## Requirements
- 12+ years of experience across Product Strategy, Growth, Product Management, Product Operations, Strategy & Operations, or related functions.
- Meaningful leadership experience.
- Experience driving product adoption, activation, engagement, retention, or product-led growth within a technology or SaaS business.
- Demonstrated ability to use product and customer data to identify problems and drive strategic decisions.
- Strong understanding of funnels, cohorts, segmentation, experimentation, retention, and customer lifecycle metrics.
- Track record of influencing product roadmaps and senior stakeholders without relying solely on direct authority.
- Ability to move between executive-level strategy and hands-on problem solving.
- Experience leading complex, cross-functional initiatives with measurable business outcomes.
- Strong communication and storytelling skills, particularly when translating complex data into clear recommendations.

## Nice-to-Haves
- Experience with B2B SaaS, SMB products, platform businesses, or multi-product ecosystems.

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