# Digital Media Strategist

**Company:** [Adswerve](https://hotfix.jobs/companies/adswerve)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** $90k – $110k/yr
**Experience:** 3+ years
**Skills:** Google Ads, Meta, LinkedIn, TikTok, Sa360, Dv360, Amazon Dsp, Ttd, Mri Simmons, Nielsen Media Impact, Multi-Touch Attribution, Mmm, CRM, Media Forecasting
**Posted:** 2026-04-21

> Develops and leads omnichannel paid media strategies across search, social, and programmatic platforms for key clients. Drives forecasting, performance narratives, and growth recommendations, requiring 3+ years in digital marketing and strategic fluency in ad platforms.

## Job Description

## Responsibilities
- Partner with the Client Success Growth Leads to help serve as a strategic advisor to clients, presenting insights, performance narratives, and forward-looking recommendations in Quarterly Business Reviews (QBRs).
- Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts.
- Translate complex performance data into narratives that executive audiences can understand and act upon.
- Lead day-to-day strategy for integrated media plans across **Paid Search (SA360)**, **Paid Social (Meta, TikTok, LinkedIn)**, and **Programmatic (DV360, Amazon, TTD)**.
- Drive media forecasting, annual planning, and budget allocation with a focus on funnel-stage attribution, lead quality, and business outcomes.
- Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments.
- Partner with the Solutions and Sales Enablement teams to support closed-loop measurement, attribution approaches, and dashboards tied to business outcomes.
- Create executive-ready performance narratives that connect media inputs to consumer journey impact and present insights to CMOs, VPs of Marketing, and revenue leaders.
- Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey.
- Work with measurement and research teams to deliver industry insights and relevant performance-based updates.

## Experience
- **3+ years** of digital marketing experience with a strong focus on multichannel and performance strategy.
- Strategic fluency in major advertising platforms (**Google Ads**, **Meta**, **LinkedIn**, **TikTok**, leading DSPs) and planning tools (**MRI Simmons**, **Nielsen Media Impact**).
- Skilled in media forecasting, **multi-touch attribution**, **MMM**, and translating CRM data/sales metrics into actionable media insights.
- Experience developing personas, segmentation models, **first-party data activation**, and full-funnel journey mapping.
- A "communication guru" known for driving clarity and storytelling in complex environments, comfortable presenting to executive audiences.
- 4-year college degree

## Compensation
- Base salary of **$90,000 to $110,000** per year. Wage differential is based on training and experience.

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