# Talent Brand Partner

**Company:** [Luma AI](https://hotfix.jobs/companies/lumalabs-ai)
**Location:** Palo Alto, CA
**Role:** Recruiting
**Salary:** $141k – $211k/yr
**Experience:** 4+ years
**Skills:** LinkedIn, TikTok, Instagram, X (Twitter), Glassdoor, Built In, Claude, Cursor, Lovable, Capcut, Html/Css, Video Production, Content Marketing, Employee Advocacy, Thought Leadership
**Posted:** 2026-04-16

> Builds Luma's employer brand from scratch through social content, videos, events, employee advocacy, and AI-assisted campaigns targeting AI researchers and engineers. Requires 4-6 years hands-on content creation experience and portfolio.

## Job Description

## Responsibilities
- Build and own "Life at Luma" across LinkedIn, TikTok, Instagram, X, Glassdoor, Built In, and careers site.
- Create original content: behind-the-scenes videos, team spotlights, product launch stories, day-in-the-life series.
- Own recruiting presence at events and conferences (NeurIPS, ICML, SIGGRAPH, meetups, hackathons, university partnerships).
- Launch employee advocacy program: templates, prompts, coaching.
- Build speaker and thought leadership program for talent attraction.
- Design offer experience: custom packets, team video messages.
- Partner with recruiting team for role launches: kits, copy, social campaigns.
- Use AI tooling (Claude, Cursor, Lovable) to move fast.

## First Few Months
**First 30 Days:** Immerse with teams, audit assets, map partners, deliver POV and initial bets.
**Days 30–60:** Ship content, launch advocacy pilot, role launch kit, offer experience v1.
**Days 60–90:** Scale content calendar, advocacy program, first full campaign, establish metrics.

## Examples of Projects
- Turn product launches into talent campaigns.
- Own event presence end-to-end.
- Produce video series on building multimodal AI.
- Redesign offer experience.
- Build role launch toolkit.
- Define short-form video strategy.
- Build thought leadership program.
- Stand up lightweight careers microsite.

## Requirements
- 4-6 years creating employer brand content, social media content, or content marketing at startup/tech company. **Portfolio required**.
- Hands-on creation: videos, social posts, campaigns, microsites.
- Native fluency across social platforms (TikTok, LinkedIn, Instagram, X).
- Comfort with AI tools in creative workflow (Claude, Lovable, CapCut).
- Systems thinking: build scalable templates, calendars, processes.
- Zero-to-one builder experience.
- Thrive in fast-moving, ambiguous environment.

## Nice to Have
- Experience at AI company or AI/ML talent landscape.
- Light coding or vibe-coding (HTML/CSS, Lovable, Cursor).
- Employee advocacy or creator enablement programs.
- Video production skills.

## Compensation
Base pay range: **$141,000 – $211,000 per year**.

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