# Lead Brand Marketing Coordinator

**Company:** [Kapitus](https://hotfix.jobs/companies/kapitus)
**Location:** Remote
**Role:** Brand Design
**Salary:** $69k – $110k/yr
**Experience:** 5+ years
**Skills:** Brand Marketing, Project Management, Online Reputation Management, Customer Advocacy, Digital Pr, Content Marketing, Video Production, Creative Asset Development, Team Leadership, Stakeholder Management
**Posted:** 2026-06-12

> Lead Brand Marketing Coordinator supporting brand initiatives across customer advocacy, online reputation management, digital PR, creative asset development, and brand communications. Requires 5+ years experience and strong project management skills.

## Job Description

## Online Reputation & Customer Advocacy
- Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy.
- Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms.
- Coordinate review-generation initiatives designed to increase review volume and improve customer ratings.
- Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback.
- Track and analyze customer sentiment, recurring pain points, and positive feedback trends.
- Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance.
- Support customer advocacy initiatives including testimonials, case studies, and customer spotlights.

## Brand Asset Development & Creative Project Management
- Serve as the day-to-day project manager for brand asset development initiatives.
- Coordinate with external creative agencies and internal stakeholders to produce: PowerPoint presentations, Sales collateral, Digital advertisements, Downloadable Resources (eGuides, strategic playbooks, educational kits), Infographics, Digital tools.
- Manage employee swag and partner gifting programs.
- Manage project timelines, approvals, revisions, and production schedules.
- Help ensure all materials align with brand standards and messaging guidelines.
- Assist in building, organizing, and maintaining a centralized brand asset library.
- Assist in establishing processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits.
- Work with internal stakeholders to identify gaps in existing brand materials and help prioritize the development of new assets.

## Video Marketing Support
- Assist in the planning, coordination, and production of video content.
- Manage project timelines and stakeholder communication for: Customer case studies, Testimonial videos, Social media videos, Educational content.
- Coordinate with internal subject matter experts and external production vendors as needed.

## Research & Digital PR
- Support the execution of Kapitus' research and digital PR initiatives.
- Coordinate the development of surveys, industry research projects, benchmark reports, and data-driven content campaigns.
- Track earned media coverage, backlinks, referral traffic, and campaign performance.
- Work closely with SEO, content, and brand teams to maximize the impact of research-driven campaigns.

## Team Leadership
- Provide day-to-day direction, coaching, and workload management for one full-time and one part-time coordinator.
- Delegate projects and ensure timely execution of marketing initiatives.
- Support employee development through regular feedback, training, and mentorship.
- Help to foster collaboration and accountability across the team.
- Inspire and create a motivating environment through coaching, mentoring, and enablement.
- Provide opportunities to participate in both formal and informal developmental activities.
- Set expectations for all team members and hold employees accountable for results.
- Lead hiring, performance management, compensation, and evaluation of team members.
- Collaborate with Kapitus leadership and HR to continually refine and modify career growth and succession plans.

## Requirements
- Bachelor’s degree in Marketing or related field; equivalent professional experience will also be considered.
- 5+ years experience in brand marketing, communications, PR, customer marketing, content marketing, or a related field.
- Superior project management skills with an exceptional attention to detail.
- Excellent communication and collaboration skills, with a talent for building and maintaining strong relationships with clients, partners, industry contacts and colleagues.
- The ability to connect with individuals on both a personal and professional level.

## Compensation & Benefits
- Competitive Base Salary Range of $68,700 to $110,200.
- Annual Incentive Compensation Eligibility – Up to 10% annually.
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC).
- Flexible Spending Account.
- Lifestyle Spending Account.
- 100% Company Paid Insurances: short-term and long-term disability insurance, vision insurance.
- Voluntary Insurance: Supplemental life insurance, enhanced short- and long-term disability coverage, Colonial Accident and Hospitalization insurances.
- Paid Maternity and Parental Leave.

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