# Senior Campaign Manager, SaaS Manager

**Company:** [1Password](https://hotfix.jobs/companies/1password)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $150k – $218k/yr
**Experience:** 8+ years
**Skills:** Demand Generation, Campaign Marketing, Growth Marketing, B2B Saas Marketing, Pipeline Generation, Multi-Channel Campaigns, Cross-Functional Leadership, Enterprise Sales Cycles, Arr Metrics, Ai Tools For Marketing
**Posted:** 2026-06-15

> Lead end-to-end growth marketing strategy and demand generation for 1Password's SaaS Manager solution. Own pipeline outcomes, build repeatable playbooks, and leverage AI agents to scale a new product from validation to market.

## Job Description

## What we're looking for
- 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology, with a track record of building programs from the ground up
- Proven ability to own pipeline outcomes end-to-end — from strategy through execution and measurement — across multi-channel campaigns that drive pipeline growth, adoption, and revenue impact
- Strong experience leading cross-functional initiatives as a driving force, including bringing new products or capabilities to market
- Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
- Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion
- Strong analytical and decision-making skills with a bias toward action and experimentation
- Ability to deliver clear recommendations and influence decisions across all levels of the organization
- Proactive use of AI as a force-multiplier for demand generation efforts

## What you can expect
### Start-up Style Growth Marketing Leadership
- Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale
- Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses
- Translate product strategy into clear market narratives, demand generation plans, and activation programs
- Identify when the product is ready to transition into core marketing motions and support that transition

### Demand Creation & Market Activation
- Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth
- Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery
- Test new campaigns, plays, and routes to market that drive meaningful impact
- Track and report regularly on marketing performance; establish early indicators of traction, learn quickly, and iterate based on results

### Cross-Functional Partnership
- Partner with Performance Marketing, Digital Web Experience, and Field Marketing to build omni-channel programs
- Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves
- Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey
- Align closely with Sales to enable early pipeline generation, test cross-sales motions, and refine qualification and messaging based on real-world feedback

## What success looks like
- Pipeline creation and sales engagement driven by marketing-led initiatives
- Clear, validated positioning and messaging for a new product
- Strong alignment between Product, PMM, Sales, and Marketing on target customers and GTM approach
- A repeatable playbook that enables the product to grow into a scaled business
- Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle

## Compensation
- USA-based roles: $150,000 - $218,000 USD base salary
- Canada-based roles: $147,000 - $213,000 CAD base salary
- Plus benefits, equity grant, and incentive programs

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