# Staff Product Marketing Manager, Creator Monetization

**Company:** [Linktree](https://hotfix.jobs/companies/linktree)
**Location:** Los Angeles, CA, San Francisco, CA
**Role:** Product Marketing
**Salary:** $215k – $225k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, market intelligence, CRM, Lifecycle Marketing, audience segmentation, Competitive Analysis, Data Analysis, social listening, messaging architecture, product positioning, gmv, take rate, in-product marketing, case studies
**Posted:** 2026-08-03

> Leads positioning, product strategy, and go-to-market for Linktree’s creator monetization suite, driving adoption and earning activation across linker segments. Requires 8+ years of product marketing experience, strong consumer or prosumer launch expertise, and the ability to connect customer insight with performance data.

## Job Description

## Responsibilities

### Define monetization positioning
- Develop differentiated positioning and messaging for Linktree's monetization suite, including digital downloads, coaching, courses, and affiliate revenue.
- Translate product capabilities into clear value propositions across linker segments, verticals, and earning maturity levels.
- Build a scalable messaging architecture that connects individual tools to a coherent “earn on Linktree” story.

### Shape product strategy
- Build personas for monetizing linkers, from first-time sellers to high-volume earners.
- Influence roadmap prioritization using linker demand, competitive gaps, and earning-potential signals.
- Establish frameworks for evaluating monetization opportunities based on linker value, platform economics, and strategic fit.
- Represent the monetizing linker within product teams using qualitative insight, behavioral data, and competitive context.

### Own go-to-market
- Lead end-to-end go-to-market for new and evolving monetization products and features.
- Define launch strategy, audience segmentation, channel mix, creative direction, and success metrics across owned, CRM, and in-product surfaces.
- Partner with content, social, and linker marketing teams on credible, linker-first launch stories.

### Drive adoption and activation
- Identify when linkers are most likely to start monetizing and develop messaging and in-product storytelling to capture those moments.
- Partner with CRM and lifecycle teams on campaigns that move linkers from awareness to active earning.
- Monitor adoption funnels, identify drop-off points, and iterate on messaging to improve activation.
- Create educational and enablement content, including linker guides and case studies.

### Build competitive intelligence
- Track the linker monetization landscape to sharpen positioning and identify strategic opportunities.
- Synthesize linker feedback, social listening, and market signals into actionable insight.
- Articulate Linktree's differentiation, including its distribution advantage, audience, and simplicity.

### Enable cross-functional consistency
- Coordinate across product, growth, brand, and community marketing to maintain consistent monetization messaging.
- Support localization and global expansion of earning tools.
- Help support and partnerships teams communicate the value of Linktree's earning tools.

## Requirements
- 8+ years of product marketing experience, ideally with consumer-facing platforms, linker tools, or marketplace and commerce products.
- Deep familiarity with the linker economy and how creators evaluate earning tools.
- Experience connecting qualitative customer insight with quantitative signals such as GMV, take rate, and earning activation.
- Track record of go-to-market leadership for consumer or prosumer launches that drove measurable adoption.
- Analytical ability to interpret performance data and apply insights to marketing strategy.
- Comfort working through ambiguity while products and narratives are still developing.
- Collaborative, low-ego approach and ability to influence without authority.

## Compensation and Benefits
- Base salary targeted at **$215,000–$225,000** for roles based in San Francisco and Los Angeles.
- Compensation package includes cash, equity, and benefits.
- Final offers may vary based on location, experience, expertise, and role scope.

## Similar roles

- [Staff Product Marketing Manager, Business](https://hotfix.jobs/jobs/658a0a67-2e8d-44fe-8d9f-32eb6364cf58) - Linktree - Los Angeles, CA - $215k – $225k/yr
- [Staff Competitive Intelligence Analyst](https://hotfix.jobs/jobs/44c82717-6571-4744-8f44-6fd37a07d043) - Datadog - New York, NY - $220k – $270k/yr
- [Staff Product Marketing Manager, UDP](https://hotfix.jobs/jobs/62155d9d-3824-4535-96f5-9353d7722e33) - Discord - San Francisco, CA - $204k – $229k/yr
- [Senior Staff Product Marketing Manager, AI](https://hotfix.jobs/jobs/0803abb3-236c-41d4-bbb7-6690f9d64ef3) - Temporal - Remote - $190k – $240k/yr
- [Staff Product Marketing Manager](https://hotfix.jobs/jobs/329d9f97-eb39-42f8-a038-f1aa7c833c28) - Chainguard - Remote - $183k – $215k/yr

**Apply:** https://hotfix.jobs/jobs/5ff37874-9757-41ff-af4e-c9a2118d45ee
**Canonical:** https://hotfix.jobs/jobs/5ff37874-9757-41ff-af4e-c9a2118d45ee