# Manager, Sales Development

**Company:** [Sanity](https://hotfix.jobs/companies/sanity)
**Location:** Remote
**Role:** Sales Development
**Experience:** 3+ years
**Skills:** Salesforce, Outreach, LinkedIn Sales Navigator, common room, outbound strategy, lead scoring, icp definition, sales development
**Posted:** 2026-07-16

> Lead the SDR team at Sanity.io to drive outbound pipeline generation through multi-channel strategies, playbooks, and tech stack optimization. Requires 3+ years in Sales Development with leadership experience in developer-focused SaaS/PLG environments.

## Job Description

## Responsibilities
- Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
- Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
- Partner with Marketing and Product to operationalize signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
- Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
- Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
- Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.

## Requirements
- 3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer-focused SaaS company or PLG.
- Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers.
- Proven track record of scaling SDR teams in high-growth environments.
- Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.

## Nice-to-Haves
- Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams.
- Background in CMS, content infrastructure, or developer tools.

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