# Demand Gen Lead

**Company:** [Bland AI](https://hotfix.jobs/companies/bland-ai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** HubSpot, ABM, SQL, CRM, Marketing Automation, attribution modeling, Lifecycle Marketing, paid acquisition, lead scoring, lead routing, Dashboarding, B2B SaaS
**Posted:** 2026-07-28

> Own end-to-end demand generation at a fast-growing AI startup to build and optimize the marketing engine that drives high-quality enterprise pipeline. Manage paid campaigns, HubSpot automation, ABM, analytics, attribution, and funnel optimization while partnering closely with sales and other marketing teams.

## Job Description

## What You'll Do

**Own Pipeline Generation**
- Own demand generation strategy to generate high-quality enterprise pipeline.
- Build quarterly campaign plans across paid, email, events, ABM, content, and product launches.
- Constantly improve efficiency and conversion rates.

**Build Our Marketing Engine**
- Own HubSpot and marketing automation.
- Create scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure.

**Run Paid Acquisition**
- Manage and optimize paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels.
- Test messaging, audiences, creative, and landing pages to improve ROI.

**Drive Account-Based Marketing**
- Partner with Sales to build campaigns targeting high-value enterprise accounts.
- Coordinate personalized campaigns across advertising, outbound, events, gifting, and content.

**Own Marketing Analytics**
- Build dashboards tracking campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency.
- Identify improvements and eliminate ineffective efforts.

**Optimize the Funnel**
- Improve every stage of the buyer journey from first website visit through closed-won.
- Experiment with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization.

**Partner Across Marketing**
- Work closely with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps.

## Must-Have Qualities
- Builder mentality: built demand generation programs from scratch or significantly improved existing ones; enjoy creating systems.
- Analytical: love dashboards, attribution, conversion rates; marketing without measurement isn't interesting.
- Hands-on operator: comfortable with HubSpot, launching campaigns, building workflows, writing emails, creating dashboards, troubleshooting automation.
- Ownership: identify bottlenecks, propose solutions, and execute.
- Strong technical marketing skills in B2B demand generation across paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting.
- Mission-aligned: want to help define how enterprise companies adopt AI.

## Nice to Haves
- 5–7 years of B2B SaaS demand generation experience
- Deep HubSpot expertise
- Experience with enterprise sales motions
- Experience building attribution models and marketing dashboards
- Familiarity with ABM platforms and account-based marketing
- SQL, RevOps, or marketing operations experience
- Experience partnering closely with Sales teams

## Compensation & Perks
- Competitive salary
- Meaningful equity
- Comprehensive benefits
- Beautiful office in Levi's Plaza, San Francisco

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