# Growth, Cross Channel Creative

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $239k – $265k/yr
**Experience:** 8+ years
**Skills:** Performance Marketing, Creative Strategy, A/B Testing, Meta Ads, Tiktok Ads, Youtube Ads, Influencer Marketing, Data Analysis, Brief Writing, Growth Experimentation
**Posted:** 2026-05-27

> Own and scale the performance creative system across paid, lifecycle, in-product, and creator channels to drive user growth for ChatGPT. Partner with Product, Engineering, and Data Science to build AI-powered creative tooling and measurement systems.

## Job Description

## Responsibilities
- Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - defining the operating model that connects strategy, production, experimentation, measurement, learning, and iteration
- Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks that scale across audiences and markets
- Translate insights into high-quality briefs partnering with Product, Data Science, Media, and Marketing to convert user insight + product value + performance signals into clear direction for internal teams, agencies, and creators
- Build compounding learning loops: establish a system where results are captured, codified, shared, and reused (what worked, why, where it generalizes), and where learnings influence both creative output and product/roadmap decisions
- Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation)
- Raise creative velocity and signals without sacrificing quality: improve cycle time, creative coverage, and experiment quality (clean tests, consistent taxonomy, strong measurement)
- Lead cross-functional collaboration and knowledge sharing: align stakeholders, drive decisions, unblock production, and ensure the creative pipeline stays healthy across product lines and launches
- Scale influencer-led performance creative - define how we brief, produce, iterate, and measure creator content as a performance lever

## Requirements
- 8+ years owning growth outcomes in performance marketing, product-led growth, or growth strategy roles - with a track record of scaling what works
- Strong creative and analytical hybrid: deep intuition for what performs across platforms and the rigor to turn that intuition into testable hypotheses and measurable learnings
- System-builder mindset: designed or materially upgraded a creative operating system
- Expertise in performance creative craft across major channels (e.g., Meta/TikTok/YouTube/Reddit/Search) - hooks, formats, UGC/creator style, narrative structures, fatigue management, localization, and iteration strategy
- High fluency with measurement and experimentation: incrementality mindset, clean test design, interpreting mixed signals, and partnering effectively with DS
- Ability to write briefs that produce great work: crisp problem framing, clear audience + insight, concrete creative directions, and unambiguous success metrics
- Experience scaling creator/influencer content for performance - sourcing strategy, creator management, paid amplification, iteration loops, and measurement that ties to growth outcomes
- Comfort with ambiguity and rapid iteration in a fast-moving product environment; strong judgment in balancing short-term performance wins with long-term capability building

## Nice-to-Haves
- Experience partnering with Product and Engineering to build AI-powered creative systems
- Background in both out-of-product and in-product creative optimization

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