# Senior Content Marketing Strategist

**Company:** [Motive](https://hotfix.jobs/companies/motive)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $116k – $137k/yr
**Experience:** 6+ years
**Skills:** B2B Content Marketing, Content Strategy, Content Marketing, Thought Leadership, Aeo, Geo, Executive Interviews, Customer Research, User-Generated Content, SEO, Content Analytics, AI
**Posted:** 2026-09-01

> Leads Motive’s full-funnel B2B content strategy, from thought leadership and research to customer storytelling, distribution, and measurement. Requires 6+ years of experience, exceptional writing and editing, and the ability to build scalable content programs for enterprise audiences.

## Job Description

## Responsibilities
- Set strategy, roadmaps, and editorial direction for high-impact content programs supporting brand, audience, and pipeline priorities.
- Own full-funnel content programs from opportunity identification and strategic briefing through production, distribution, optimization, and measurement.
- Build and lead customer- and expert-first content through executive interviews, subject-matter-expert conversations, customer research, customer proof, peer-to-peer content, and user-generated voices.
- Use content, audience, and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate impact on brand and pipeline goals.
- Advise cross-functional partners on messaging, audience strategy, content selection, and program priorities.
- Identify content gaps and build scalable, AI-enabled approaches that improve quality, speed, consistency, and measurable impact.
- Partner with product marketing, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders.
- Own content workstreams for research reports, event content, and product-launch blogs, ensuring quality and timelines with minimal oversight.
- Set editorial standards and elevate the quality and voice of external content.

## Requirements
- 6+ years of B2B content marketing experience, or equivalent experience in communications, journalism, or a related field.
- Strong portfolio of full-funnel, enterprise-oriented, thought-leadership, research, customer-proof, and other customer-facing content.
- Experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement.
- Exceptional writing and editing skills, including the ability to translate technical and data-heavy topics into compelling, accessible narratives.
- Ability to design content ecosystems connecting audience needs, funnel stages, formats, channels, and business outcomes.
- Experience conducting executive and subject-matter-expert interviews and turning conversations into high-impact content.
- Experience developing differentiated content from proprietary data, customer insights, executive perspectives, or subject-matter expertise.
- Strong strategic judgment, prioritization, and decision-making in ambiguous, cross-functional environments.

## Nice to Have
- Familiarity with physical operations, fleet management, or the transportation industry.

## Compensation
- United States compensation range: $116,000–$137,000 USD.
- Benefits may include health, pharmacy, optical and dental care, paid time off, disability coverage, life insurance, and 401(k) contributions, subject to eligibility.

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