# Founding Product Marketer

**Company:** [AthenaHQ](https://hotfix.jobs/companies/athenahq)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $130k – $220k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, B2B SaaS, Messaging & Positioning, Product Launches, Sales Enablement, Competitive Positioning, Case Studies, Customer Interviews, Lifecycle Marketing, AI Tools
**Posted:** 2026-05-25

> Founding Product Marketer to own messaging, launches, sales enablement, and customer insights for a B2B SaaS product helping brands optimize GenAI search visibility. Requires 5+ years PMM experience and strong cross-functional collaboration.

## Job Description

## What You Will Do

### Own Product Marketing End-to-End
- Develop and evolve positioning, messaging, and narrative
- Maintain a crisp understanding of who we serve, why we win, and where we fit in the market

### Lead Launches and Announcements
- Plan launch strategy and timelines
- Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
- Partner with Product and Engineering to translate features into customer value

### Drive Adoption with Customer Success
- Define adoption goals and success metrics for new features
- Create enablement and customer-facing materials that support rollout
- Capture and distribute learnings from the field

### Collect Use Cases and Voice of the Customer
- Run customer interviews and synthesize insights
- Build a use-case library, case studies, and reference stories
- Turn insights into product feedback and roadmap inputs

### Support Sales with Practical Enablement
- Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
- Build objection-handling and FAQ resources grounded in real customer conversations
- Partner on sales motions, messaging tests, and pipeline influence

### Use AI to Move Faster and Create Better Work
- Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
- Improve team workflows with repeatable prompts and lightweight automation

## What We Are Looking For
- 5+ years in product marketing, B2B SaaS strongly preferred
- Experience owning messaging and launches for products with both technical and non-technical users
- Strong writing and storytelling across formats: web, email, decks, in-app
- Ability to translate customer needs into crisp product value and vice versa
- Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
- Strong project management; able to ship independently
- Data-informed: you define success metrics and learn from outcomes

## Nice to Have
- First or early PMM hire experience
- Building customer evidence: case studies, references, ROI stories
- Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas
- Competitive positioning and category creation experience

## What Success Looks Like in Your First 90 Days
- A clear messaging framework the whole company uses
- A repeatable launch process with templates and timelines
- Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative
- A customer insights cadence with a lightweight use-case and quote repository
- A strong cross-functional rhythm with Product and Customer Success

## Compensation
- Base salary starting at $130k plus benefits, generous equity plan and PTO policy

## Similar roles

- [Marketing Manager](https://hotfix.jobs/jobs/ec6159c0-0d00-487c-b506-df8ea1af2652) - Datology AI - Redwood City, CA - $130k – $175k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/21989fad-bdfe-4d24-9c95-21d8e4f61f66) - Hyperbound - San Francisco, CA - $130k – $170k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/811e73f5-e11b-4aa9-be42-d9e16b64fae9) - Blee - San Francisco, CA - $130k – $160k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/3977249d-4062-410e-877f-790273a17b3f) - Distyl AI - San Francisco, CA - $130k – $180k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/86592ba8-b23e-43e8-8605-0f2cb43f770b) - OneSignal - Remote - $130k – $155k/yr

**Apply:** https://hotfix.jobs/jobs/5cf946fc-f30f-4cfd-80ed-b5ba82bc6ce2
**Canonical:** https://hotfix.jobs/jobs/5cf946fc-f30f-4cfd-80ed-b5ba82bc6ce2