# Principal Product Designer

**Company:** [Permitflow](https://hotfix.jobs/companies/permitflow)
**Location:** New York, NY
**Role:** Product Design
**Salary:** $250k – $300k/yr
**Experience:** 10+ years
**Skills:** Figma, Product Design, systems thinking, ai design, b2b software design, Workflow Design, Interaction Design, Visual Design, technical fluency, mentoring, Design Systems, portfolio presentation
**Posted:** 2026-07-28

> Principal Product Designer owning vision and execution for complex AI-powered permitting workflows at PermitFlow. Sets craft standards, mentors without managing, shapes roadmap for high-stakes B2B construction software, and makes AI legible and trustworthy for users. Requires 10+ years in dense workflow products plus strong portfolio.

## Job Description

## What You'll Do
- Own the design vision for our highest-impact product areas, from framing the problem through pixel-perfect execution.
- Set the strategic direction for how permitting workflows, automation, and AI-assisted decisions are designed, ensuring users can read, trust, and guide the product's output.
- Partner with the Head of Design, product, and engineering leadership to shape the roadmap, not just execute against it, bringing a strong and well-reasoned point of view on where the product should go.
- Raise the craft bar across the whole design team by modeling exceptional work, strengthening our critique culture, and mentoring designers without managing them.
- Evolve the design language and systems thinking that let a small team ship cohesive, scalable experiences as our surface area grows.
- Move fluidly between deep detail and big-picture direction while holding a high quality bar and a high pace of execution.
- Become a functional expert on construction permitting, licensing, and inspections, leading with curiosity even if this is your first time in the pre-construction industry.
- Collaborate with sales and marketing on collateral and branding as needed, and help us build a permitting product that is beautiful, that works, and that scales.

## What We're Looking For
- All applications must link to or include a portfolio. We want to see a track record of leading high-craft, complex products from concept through launch, with clear evidence of design decisions you drove and their impact.
- 10+ years designing dense B2B software, with deep experience in workflow-heavy products and real complexity.
- A demonstrated ability to operate as a force multiplier: elevating the work of other designers, defining what great looks like, and bringing structure to problem spaces that do not yet have any.
- Strong systems thinking paired with exceptional interaction and visual craft. You sweat the details just as well as you guide strategy.
- Experience designing AI-powered or highly technical products, or a clear point of view on how to make AI legible, trustworthy, and controllable for users.
- High tolerance for ambiguity. We are moving fast, and our design, product, and engineering processes are constantly in flux. We want someone who thrives in that and helps improve it.
- Excellent communication and storytelling. You can articulate design rationale and win alignment across designers, engineers, executives, and customers.
- Technical fluency. We value designers who understand the realities of implementation and can partner deeply with engineers. Hands-on comfort with code is a plus.
- Our team primarily uses Figma, Notion, and Linear. You should be comfortable with those or similar tooling, with comfort making tooling recommendations to leadership as new horizon models & solutions become available.

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