# Director of Product Marketing

**Company:** [Talkiatry](https://hotfix.jobs/companies/talkiatry)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $180k – $200k/yr
**Experience:** 10+ years
**Skills:** Product Marketing, consumer marketing, Positioning, messaging, Go-to-Market Strategy, audience research, employer branding, Demand Generation, CRM, Lifecycle Marketing, paid media, LinkedIn, doximity, indeed, Google Analytics
**Posted:** 2026-08-07

> Leads clinician-facing product positioning, employer branding, audience research, and recruitment marketing across Talkiatry. The role requires deep product or consumer marketing experience, strong channel ownership, analytical ability, and expertise translating audience insights into growth.

## Job Description

## Responsibilities
- Develop and own Talkiatry's clinician positioning, messaging, and employer value proposition.
- Own and evolve the employer brand across key clinician audiences.
- Conduct and synthesize quantitative and qualitative research across clinician personas.
- Orchestrate recruitment marketing campaigns from awareness through completed application.
- Own clinician marketing channels, including the career site, LinkedIn, Glassdoor, and clinician CRM and lifecycle programs.
- Drive demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed.
- Enable Talent Acquisition with messaging, materials, and audience insights.
- Manage external agencies, contractors, and media partners across content, creative, and paid media.
- Collaborate with Talent Acquisition, Operations, Clinical, Creative, and Marketing teams to optimize the candidate journey.
- Create clinician-facing landing pages, emails, recruiting collateral, and thought leadership content.
- Track recruitment marketing metrics, including applicant volume, cost per qualified applicant, and conversion to hire.

## Requirements
- 10+ years of product marketing or consumer marketing experience; candidates with 8+ years of exceptional, directly relevant experience may be considered.
- Expertise in positioning, messaging, and go-to-market strategy.
- Experience translating audience research into differentiated value propositions.
- Quantitative and qualitative audience research experience.
- Hands-on experience operating marketing channels such as web, career sites, organic social, CRM and lifecycle, or paid media.
- Exceptional storytelling and communication skills.
- Experience leveraging AI tools for audience and content insights, content production, and workflow automation.
- Strong analytical and cross-functional collaboration skills.
- Bachelor's degree required.

## Nice-to-Haves
- Experience marketing to healthcare provider or clinician audiences.
- Familiarity with how clinicians evaluate practice opportunities.
- Master's degree preferred.

## Compensation and Benefits
- Salary: $180,000–$200,000 annually.
- Medical, dental, and vision coverage effective day one.
- 401(k) with match.
- Generous paid time off and paid holidays.
- Paid parental leave.
- Learning and development opportunities.

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