# Principal Product Marketing Manager

**Company:** [Intercom](https://hotfix.jobs/companies/intercom)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $200k – $240k/yr
**Skills:** Ai Technology, Product Marketing, Positioning, Messaging, Sales Enablement, Pitch Decks, Battlecards, Customer Research, Writing, Communication, Research, Critical Thinking, Collaboration, Analysis
**Posted:** 2025-11-26

> Lead positioning, messaging, and GTM for complex AI products, partnering with product, engineering, and sales. Translate technical AI into customer stories, create enablement assets, and drive launches in a fast-paced startup environment.

## Job Description

## Responsibilities
- Lead positioning and messaging for major product areas, from first principles through market-ready narratives
- Partner daily with Product and Engineering to translate complex AI technology into simple stories customers understand
- Build crisp, high-impact enablement that sales actually uses: pitch decks, demos, battlecards, talk tracks
- Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer signals into clear insights that shape what we say
- Create high-quality PMM assets yourself: pages, scripts, briefs, internal narratives, videos
- Drive cross-functional alignment on what we’re saying, why, and how it shows up everywhere
- Lead launches and go-to-market moments, working with full-stack marketers, content, and DG teams
- Raise the bar on PMM craft by modeling strong writing, clarity, taste, and technical understanding

## Requirements
- Deep experience in B2B product marketing and a track record of shaping how complex products are understood in the market
- Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
- Great writing and communication skills
- Comfort working directly with execs and product leaders
- Strong judgment and the ability to work independently on large, high-stakes initiatives
- A genuine interest in AI technology and a willingness to get hands-on with the product
- Taste. You know what good looks like and you can explain why

**Experience Required:**
- Proven experience owning major PMM work end to end for complex products
- Already working in the “new way” of marketing: fast, creative, non-cookie-cutter
- Background in fast-growing startups or high-velocity environments

**Skills:**
- Communication (Especially Writing)
- Creativity
- Critical Thinking
- Research
- Collaboration
- Relationship Building
- Analysis

## Compensation
Base salary range for San Francisco Bay Area: $200,000 - $240,000. Actual base pay depends on education, skills, experience, location. Eligible for corporate bonus, sales incentive, RSUs, and full benefits package.

## Similar roles

- [Sr. Principal Technical Product Marketing Manager](https://hotfix.jobs/jobs/23ff506f-7d2c-4434-9554-5c552fe78a9a) - 6sense - Remote - $193k – $230k/yr
- [Principal Product Marketing Manager, Platform](https://hotfix.jobs/jobs/72f96aab-ef5c-46ba-a018-c07f80dc6a93) - Huntress - Remote - $210k – $230k/yr
- [Principal Product Marketing Manager - Dev Tools](https://hotfix.jobs/jobs/2118f0c7-e41f-4cef-a53d-322d42d59a3c) - CodeRabbit - San Francisco, CA - $220k – $280k/yr
- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/f5cfaebd-e0c6-4b44-bd95-41c1e5ba94c7) - Creditgenie - New York, NY - $220k – $260k/yr
- [Principal Product Marketing Manager, Product Commercialization](https://hotfix.jobs/jobs/de7eee1b-cfb7-4abd-853c-cfdbe444227c) - Upside - Austin, TX - $179k – $215k/yr

**Apply:** https://hotfix.jobs/jobs/5adc21e3-713a-498c-afec-75d46d9465cc
**Canonical:** https://hotfix.jobs/jobs/5adc21e3-713a-498c-afec-75d46d9465cc