# Template Job Post_Includes ALL locations

**Company:** [DuckDuckGo](https://hotfix.jobs/companies/duckduckgo)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $244k – $244k/yr
**Experience:** 10+ years
**Skills:** paid marketing, app store ads, paid social, mobile app networks, integrated campaign planning, performance measurement, audience alignment, creative best practices, cpa modeling, incrementality testing, lift testing, ltv analysis, AI Workflows
**Posted:** 2026-07-20

> Director of Paid Marketing responsible for building and scaling profitable paid subscriber acquisition programs at DuckDuckGo using privacy-respecting methods, aggregate measurement, and experimentation. Requires 10+ years experience including 4+ years senior leadership in app subscription growth.

## Job Description

## Responsibilities
- Build and scale a profitable paid subscriber acquisition program.
- Partner with marketing, product, design, user insights, data science, and finance teams.
- Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
- Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams.
- Ensure marketing performance is measured with a high degree of confidence.
- Prove that paid marketing growth and privacy-respecting advertising practices complement each other.
- Use aggregate measurement, experimentation, and strong judgment rather than user-level targeting.
- Lead development of and alignment around a break-even model that defines a profitable CPA.
- Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth.
- Design and execute rapid testing cycles to identify and scale successful tactics.

## Requirements
- 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
- Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
- Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
- Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
- Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
- Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
- Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
- High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
- Excellent communication skills — able to clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
- Willingness to use AI and build effective workflows, accelerating work through AI agents.

## Compensation and Benefits
- $243,800 USD annually and stock options.
- Compensation is identical within professional levels, regardless of geographic location or team.
- Eligibility for company-sponsored health benefits is limited to team members based in the United States.
- Paid parental leave, office setup, and co-working allowances.

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**Apply:** https://hotfix.jobs/jobs/5a70aaa4-1218-4005-ac42-673b0b335d65
**Canonical:** https://hotfix.jobs/jobs/5a70aaa4-1218-4005-ac42-673b0b335d65