# APAC Campaigns & Content Lead

**Company:** [Notion](https://hotfix.jobs/companies/notion)
**Location:** Sydney, Australia
**Role:** Product Marketing
**Skills:** B2B Marketing, Integrated Campaigns, Content Strategy, Messaging, Storytelling, Campaign Management, Localization, Sales Enablement, Salesforce, Marketo, Customer.Io, Web Analytics, Utm Tracking, Campaign Reporting, Artificial Intelligence
**Posted:** 2026-06-11

> Leads APAC integrated campaigns and content programs spanning product launches, demand generation, and brand initiatives. The role requires strong regional localization, messaging, program management, marketing technology, measurement, and AI-enabled campaign execution.

## Job Description

## Responsibilities
- Lead APAC integrated campaigns from brief through launch and retrospective, including positioning, messaging, channel plans, asset plans, and timeline management across priority markets.
- Own campaign content and assets end-to-end, including content strategy, narratives, key messages, core asset production, modular messaging, and localization toolkits.
- Deliver sales enablement content such as one-pagers, pitch decks, customer stories, and talk tracks to support pipeline creation and conversion.
- Create local creative assets for APAC campaigns.
- Partner with country and regional marketers to execute campaigns across APAC.
- Bring global campaigns and product launches to APAC, create new APAC campaigns, and package successful campaigns for global rollout.
- Own campaign performance reporting, synthesize learnings, recommend optimizations, and share readouts with stakeholders.
- Establish an AI-forward campaigns and content operating system.

## Requirements
- Proven experience leading B2B integrated campaigns and content programs in APAC.
- Strong judgment about effective approaches across APAC markets and segments.
- Excellent messaging, storytelling, positioning, and campaign-copy skills.
- Strong program management skills for multi-stakeholder launches, tight timelines, clear briefs, and high-quality deliverables.
- Deep localization sensibility for APAC, especially high-context markets such as Japan.
- Familiarity with APAC marketing and sales technology stacks and measurement, including Salesforce.com, Marketo or Customer.io, web analytics, UTM hygiene, and campaign reporting.
- An AI-forward approach, with experience using and operationalizing AI for research, ideation, content versioning, reporting, and team enablement.

## Nice to Haves
- Experience as a Notion user.
- B2C campaign experience.
- Experience in SaaS or technology companies.

## Work Arrangement
- Hybrid role based in Sydney, Australia.
- In-person collaboration is required on Mondays and Thursdays, with potential additional office days depending on the team or position.

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