# Director, Ad Platform Strategy, Go-To-Market

**Company:** [Fetch](https://hotfix.jobs/companies/fetch)
**Location:** Remote
**Role:** GTM Engineering
**Salary:** $174k – $205k/yr
**Experience:** 10+ years
**Skills:** SQL, Google Ads, Meta Ads, Reddit Ads, Retail Media Networks, Digital Advertising Platforms, Data Analysis, Go-to-Market Strategy
**Posted:** 2026-05-04

> Leads strategy for ads platform at the intersection of product, sales, and operations. Defines campaign design, tooling, and GTM plans to drive revenue, partnering cross-functionally with strong SQL analytics and 10+ years in ads strategy.

## Job Description

## Role Responsibilities

- **Product Go-To-Market Strategy**: Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
- **Strategic Leadership**: Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
- **Cross-Functional Execution**: Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
- **Data-Driven Strategy**: Analyze & translate data into actionable insights that influence product development and go-to-market strategy.
- **Revenue Acceleration**: Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.

## The ideal candidate

- **Structured Problem Solver**: Excels at bringing structured thinking to complex problems, breaking down ambiguous problems into actionable frameworks.
- **Data Driven**: Strong analytical skills, including experience with SQL and data-driven decision making.
- **Strong Operator**: Comfortable owning workstreams end-to-end, managing multiple priorities, and driving execution in fast-paced environments.
- **Commercially Minded**: Understands revenue dynamics and how product decisions translate into sales impact and growth.
- **Influential Communicator**: Builds alignment across stakeholders, communicates clearly at all levels, and drives decisions without direct authority.

## Minimum Requirements

- 10+ years of experience, including in consulting, ads strategy/go-to-market, or related roles
- Deep understanding of digital advertising platforms (e.g., Google, Meta, Reddit, retail media networks)
- Strong analytical skills, including experience with SQL and data-driven decision making
- Proven ability to operate in ambiguous environments and define strategy from first principles
- Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
- Strong communication and stakeholder management skills, with the ability to influence at senior levels

## Preferred Requirements

- Experience with SMB advertisers
- Familiarity with retail/CPG industry
- Experience in working with product/tech teams and sales organizations

## Compensation

Base salary range: $173,800-$204,500. Includes equity and comprehensive benefits (401k match, medical/dental/vision, PTO, parental leave, education reimbursement).

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