# Manager, Applied AI Solutions & Enablement, Marketing

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $108k – $135k/yr
**Experience:** 5+ years
**Skills:** ai enablement, Generative AI, AI Agents, ai automations, Prompt Engineering, ai governance, Airtable, Figma, weavy, marketing operations, project management platforms, data analytics systems
**Posted:** 2026-07-24

> Lead hands-on applied AI transformation within Lyft's Marketing organization. Identify opportunities, build and launch AI tools/agents/automations for marketing workflows, drive enablement and adoption across teams, and establish governance while partnering cross-functionally with Creative, Growth, Legal, and IT.

## Job Description

## Applied AI Strategy & Solutioning for Marketing
- Build on Lyft Marketing’s existing AI foundation by identifying the next wave of high-impact AI and automation opportunities across Creative, Growth, Brand, Media, Product Marketing, and Marketing Operations.
- Partner with marketing teams to evaluate manual, repetitive, or inefficient workflows and determine where AI tools, agents, automations, or process redesign can improve speed, quality, and scalability.
- Translate marketing needs into clear problem statements, success metrics, workflows, and solution requirements before moving into build and implementation.
- Serve as the embedded AI expert for Marketing, helping teams understand what is possible, what is practical, and where AI can create real operational leverage.

## Hands-On Building & Implementation
- Design, prototype, and launch internal AI-powered tools, agents, automations, and workflows that support marketing use cases such as campaign planning, creative briefs, research, asset production, localization, QA, reporting, intake, and launch readiness.
- Integrate AI workflows into the tools and systems Marketing already uses, such as project management platforms, creative tools, DAMs, collaboration tools, data analytics systems, and automation platforms.
- Create scalable templates, prompt systems, reusable workflows, and internal playbooks that allow teams to move faster while maintaining brand, legal, and operational standards.
- Work closely with IT, Security, Legal, and Data teams to ensure AI workflows are secure, compliant, and aligned with Lyft’s internal policies.
- Democratize data access needs for Marketers through integrations.

## Marketing Enablement & Adoption
- Lead AI enablement for the Marketing organization through hands-on training, team workshops, office hours, documentation, and practical “how-to” guides.
- Help teams adopt GenAI-first ways of working by pairing directly with marketers, creatives, operators, and agency partners on real workflows.
- Drive measurable adoption of AI tools and workflows by tracking usage, time savings, quality improvements, team feedback, and reuse across marketing functions.
- Build confidence and capability across the organization so more marketing team members can safely and effectively use AI in their day-to-day work.

## Operating Model, Governance & Scale
- Develop a repeatable intake, prioritization, and delivery model for AI use cases across Marketing.
- Create standards for evaluating new AI opportunities, including business value, effort, risk, scalability, and adoption potential.
- Document solutions in a way that supports reuse, maintenance, and long-term scalability across teams.
- Partner with Marketing leadership to report on progress, impact, risks, and future opportunities for AI transformation.
- Develop governance frameworks including international governance best practices.

## Cross-Functional Partnership
- Work across Marketing, Creative, Growth, Product, Legal, IT, Security, Procurement, and external vendors to ensure AI solutions are practical, secure, and aligned with Lyft’s broader business goals.
- Partner with creative and agency teams to identify where AI can improve production workflows, reduce manual execution, and unlock more efficient content development.
- Collaborate with Marketing Operations to connect AI workflows into existing campaign planning, intake, review, approval, and launch processes.

## Desired Experience
- 1-2 years of AI enablement experience, ideally within a technology company and/or a marketing team
- Experience vetting, piloting and implementing multiple AI tools
- Experience in IC roles that require influence without authority
- Experience in matrixed organization
- Self-starter

## Nice to Have
- Client-facing experience
- Marketing program management experience
- Explicit experience with: Airtable, Weavy, and Figma

## Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership

## Similar roles

- [Manager, Field Marketing](https://hotfix.jobs/jobs/6d27a7bc-9eee-491d-aa08-71d839ed3b15) - Rippling - New York, NY - $108k – $180k/yr
- [Field & Partner Marketer](https://hotfix.jobs/jobs/a481216f-fde2-4242-a29e-53d95b5cbccb) - Fingerprint - Remote - $109k – $125k/yr
- [Technical Product Marketing Manager](https://hotfix.jobs/jobs/2c173a01-0e36-4c61-9020-e3cf09f17d4d) - Anaconda - Remote - $110k – $175k/yr
- [Brand Marketing Manager](https://hotfix.jobs/jobs/4df7cba0-e2c6-43d2-a907-e66f729de1bf) - Steno - Remote - $110k – $140k/yr
- [Partner Marketing & Growth Manager](https://hotfix.jobs/jobs/a48b34ac-b57c-4669-a284-dc071e356c24) - Fora - New York, NY - $110k – $140k/yr

**Apply:** https://hotfix.jobs/jobs/5860ab2a-d53a-4ba4-9ad8-a1ba56d60a98
**Canonical:** https://hotfix.jobs/jobs/5860ab2a-d53a-4ba4-9ad8-a1ba56d60a98