# Product Marketing Manager

**Company:** [Uncountable](https://hotfix.jobs/companies/uncountable)
**Location:** New York, NY
**Role:** Product Marketing
**Experience:** 3+ years
**Skills:** HubSpot, Outreach.Io, Salesforce CRM, Semrush, Google Analytics, Lims, Eln, Go-to-Market Strategy, B2B SaaS, Lead Generation
**Posted:** 2025-06-16

> Owns product positioning, messaging, launches, and competitive insights for B2B SaaS laboratory informatics platform targeting R&D organizations. Collaborates cross-functionally to create sales content and drive demand generation. Requires 3-6+ years product marketing experience in SaaS/tech.

## Job Description

## Key Responsibilities
- Craft compelling messaging and positioning for Uncountable's core platform and product modules (e.g., **LIMS**, **ELN**, **Analytics**, **Reporting**, **PLM**, **AI/ML**), tailored to R&D leaders and technical buyers.
- Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events.
- Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.).
- Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more.
- Support go-to-market (**GTM**) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination.
- Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries.
- Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives.
- Drive competitive intelligence and win/loss analysis to inform positioning and product strategy.
- Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions.
- Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.

## Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- **3-6+ years** of experience in product marketing, ideally in **B2B SaaS** or enterprise technology.
- Proven ability to position technical products for business outcomes.
- Experience working with (or marketing to) **R&D**, manufacturing, or industrial audiences is a plus.
- Proven ability to strategize and execute on product marketing efforts.
- Experience building and executing lead generation campaigns.
- Experience with content creation (e.g., blogs, website copy, one-pagers, presentations, etc.).
- Excellent storytelling, writing, and presentation skills.
- Comfort with ambiguity and a startup mindset—you're excited to build from 0 to 1.
- Strong project management skills with attention to detail and deadlines.

## Preferred Experience/Qualifications
- Marketing/Sales Platform experience: **HubSpot**, **Outreach.io**, **Salesforce CRM**, **SEMRush**.
- **Google Analytics**.
- Experience with graphic design & video editing tools is a plus.
- Passion for science, chemistry, and/or artificial intelligence.
- An aptitude for statistics, mathematics.

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