# Senior ABM Marketing Manager

**Company:** [Datadog](https://hotfix.jobs/companies/datadog)
**Location:** Boston, MA
**Role:** Product Marketing
**Salary:** $125k – $167k/yr
**Experience:** 9+ years
**Skills:** Account-Based Marketing, Demand Generation, Field Marketing, Growth Marketing, Paid Search, Paid Social, Programmatic Display, Marketing Events, Salesforce, HubSpot, Demandbase, 6Sense, Terminus, Marketing Attribution
**Posted:** 2026-08-17

> Leads account-based marketing strategy and execution for Datadog’s Commercial segment across the Americas, using paid media, field programs, events, and digital channels to generate pipeline. Requires 9+ years of B2B marketing experience, ABM expertise, strong measurement capabilities, and close sales partnership.

## Job Description

## Responsibilities
- Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.
- Support the design and execution of 1:many, 1:few, and 1:1 account-based marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics such as paid social and programmatic display with dedicated field plays such as direct mail.
- Serve as both strategist and operator for the region by helping define the marketing plan and leading execution across paid media, field marketing, and event teams.
- Architect operating models and playbooks for dedicated programs and partner with cross-functional marketing teams to execute regional programs across the Americas.
- Establish reporting and measurement frameworks to evaluate program and channel performance, refining strategy based on results.
- Prioritize the tactics and programs that deliver the greatest pipeline impact.
- Partner closely with sales leadership and cross-functional marketing teams to align on goals and execution.

## Requirements
- 9+ years of experience in demand generation, field marketing, or growth marketing, ideally within B2B SaaS, with a track record of driving pipeline or opportunity growth for a segment, region, or business unit.
- 2+ years of experience running account-based marketing programs.
- Experience building channel strategy from the ground up, with a strong understanding of sales processes and goals and a history of close sales-marketing collaboration.
- Strong working knowledge of paid media and the ability to direct strategy and evaluate performance across channels.
- Experience planning and executing marketing events, including dedicated program series, executive forums, and sponsored or third-party events.
- Excellent written and verbal communication skills, with the ability to influence stakeholders and drive alignment across sales and marketing functions.
- Experience with CRM platforms, advertising platforms, ABM platforms, and marketing attribution tooling.

## Benefits & Compensation
- Competitive benefits package.
- New hire stock equity (RSUs) and employee stock purchase plan.
- Continuous career development and pathing opportunities.
- Employee-focused onboarding.
- Internal mentor and cross-departmental buddy program.
- Healthcare, dental, parental planning, and mental health benefits.
- 401(k) plan and match, paid time off, fitness reimbursements, and discounted employee stock purchase plan.
- Salary range: **$125,000–$167,000 USD**.
- Equity and variable compensation may be included.

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