# Founding Product Marketing Manager

**Company:** [Collectly](https://hotfix.jobs/companies/collectly)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $150k – $185k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning & Messaging, Sales Enablement, Customer Marketing, Case Studies, Competitive Analysis, B2B SaaS, Healthcare Tech, Rcm, Ehr, Storytelling, Voice Of Customer, Launch Planning
**Posted:** 2026-04-08

> Founding PMM responsible for developing positioning, leading GTM launches, building customer case studies, and creating sales enablement assets for an AI-driven healthcare RCM platform. Requires 5+ years B2B SaaS product marketing experience in healthcare tech.

## Job Description

## Key Responsibilities
- Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
- Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
- Create high-impact customer marketing assets: case studies, testimonials, video spotlights, and customer stories.
- Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
- Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
- Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers).
- Analyze competitive landscape and market trends to refine Collectly's positioning.

## Success Metrics (90 Days)
- Rapidly ramp on product, ICP, and competitive landscape.
- Refine core positioning and upgrade key messaging and sales assets.
- Deliver enablement used in active deals and stand up a repeatable GTM launch framework.
- Identify the highest-leverage gaps in how we position and sell.

## Success Metrics (Two Quarters)
- Improved win rates and sales efficiency driven by stronger positioning and enablement.
- Consistent, high-quality product and feature launches.
- A steady pipeline of customer proof (case studies, references) used across the funnel.
- Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.

## Required Qualifications
- 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
- Background in healthcare, RCM, or EHR ecosystems.
- Strong storytelling ability — translate technical features into clear, compelling customer benefits.
- Experience building GTM launch plans and enablement assets that drive adoption.
- Exceptional written and verbal communication skills.
- Comfortable interviewing customers, building case studies, and creating advocacy programs.
- Highly collaborative, able to work across Product, Sales, and Marketing.
- Familiarity with sales enablement tools and platforms.

## Core Competencies
- Strong positioning and narrative development — translate product into clear business value.
- Deep understanding of B2B SaaS buying cycles and enterprise sales motion.
- Ability to improve how deals are won through messaging and enablement.
- Data-driven mindset with a focus on measurable GTM impact.
- High-standards, strong ownership, and bias toward action.
- Thrives in fast-paced, ambiguous environments.

## Preferred Qualifications
- Experience supporting enterprise or mid-market sales teams.
- Familiarity with AI-driven or workflow automation products.
- Track record of building customer proof (case studies, advocacy, references).

## Compensation & Benefits
- Competitive Compensation: $150,000 - $185,000 per year
- Unlimited PTO
- Fully paid medical, dental, and vision insurance
- Equity with stock options
- 401(k) with generous company match
- Student loan support contributions

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