# Senior Product Designer

**Company:** [Fal](https://hotfix.jobs/companies/fal)
**Location:** San Francisco, CA
**Role:** Product Design
**Salary:** $180k – $230k/yr
**Skills:** Figma, Design Systems, Mobile Ui, Web Ui, Prototyping, AI Tools, React, TypeScript, CSS, Storybook, Accessibility, User Research, Google Slides
**Posted:** 2026-01-27

> Owns end-to-end product design for web and native mobile features, maintains design systems, prototypes rapidly with Figma and AI tools, conducts lightweight user research, and collaborates with PM/Eng in a high-velocity startup. Requires strong UI craft, shipped portfolio, and cross-platform experience.

## Job Description

## Must Have

- Strong product UI/visual craft + portfolio of shipped work
- Experience designing web AND mobile product experiences: can create dedicated mobile screens (not just “responsive web”) and understands mobile UI patterns, navigation paradigms, constraints, and edge cases
- Solid design systems experience (components/tokens/variants/docs + working with engineering for adoption)
- Comfortable owning features end-to-end (flows → UI → handoff → QA) in a high-velocity startup
- AI-assisted / “vibe coding” prototyping mindset (uses modern tools to prototype quickly; production code not required, but code-based prototyping is a plus)
- Can run scrappy user research/testing and iterate based on customer feedback
- Accessibility + responsive fundamentals (but again: must also design true mobile experiences)
- Strong cross-functional communication; can define success metrics with PM/Eng and iterate post-launch

## Key Responsibilities

- Own end-to-end product design for features (problem framing → flows → UI → states/edge cases → handoff → QA → iterate)
- Design across web + true mobile experiences (dedicated mobile screens + mobile patterns; not just responsive web)
- Help build/maintain the design system (components/tokens/patterns/docs) and drive adoption with engineering
- Prototype fast (Figma + AI/vibe-coding tools when useful) to validate direction
- Partner tightly with Eng/PM to ship quickly, keep quality high, and improve post-launch with feedback
- Do lightweight user research/testing (scrappy usability checks, customer calls, quick validation)
- Nice-to-have “extra output” when needed: Google Slides decks + light graphic/brand assets

## Nice to Have

- Familiarity with generative media / LLMs / image (or video) models and the UX patterns around prompts, parameters, evaluation, latency/quality tradeoffs
- Front-end literacy (React/TypeScript/CSS) and/or Storybook-style component workflows
- Willing to support lightweight GTM/design needs sometimes: pitch decks (Google Slides) and basic graphic design (simple visuals, social cards, light marketing assets)
- Any experience (or interest) in graphic design / brand design (doesn’t need to be a brand lead—just enough taste/skill to help when needed)

## Compensation

$180,000 - $230,000 + equity + comprehensive benefits package

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