# Go-to-Market Associate

**Company:** [Underdog Fantasy](https://hotfix.jobs/companies/underdog-fantasy)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $75k – $100k/yr
**Skills:** Event Marketing, vendor negotiation, logistics management, Budget Management, AI Tools, experiential marketing, event production
**Posted:** 2026-07-29

> Run local market marketing activations for a sports tech company by planning and executing bar takeovers, tailgates, street stunts, landing vendor deals, and representing the brand on-site. Requires scrappy, high-energy problem-solving with 2 weekends/month NFL-season travel.

## Job Description

## What you'll actually do

- Plan and run local activations like bar takeovers, tailgates, and street-level stunts. You're not approving these from a desk, you're building them.
- Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.
- Travel to key markets and be the person physically representing Underdog on site when it counts.
- Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.
- Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

## Requirements

- You have to have that dog in you. When a vendor says no, we need you to find yes yourself, not escalate and wait. Come back and tell us how you pulled it off.
- Willingness to travel about two weekends a month during the NFL season.

## Nice-to-haves

- Experience at an experiential or event marketing agency
- Campus event production, or anything where you built something out of basically no resources
- Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart

## Compensation & Benefits

Target starting base salary range is $75,000 - $100,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience.

- Unlimited PTO (extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

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**Canonical:** https://hotfix.jobs/jobs/56e6e055-b608-46ba-8189-c81b460cf65d