# Developer Advocate, Growth

**Company:** [Launchdarkly](https://hotfix.jobs/companies/launchdarkly)
**Location:** Remote
**Role:** Developer Relations
**Salary:** $116k – $187k/yr
**Skills:** sdk integration, AI Tools, developer advocacy, lead scoring, Product Analytics, tutorials and content creation, Video Production, office hours facilitation, intent signals, A/B Testing
**Posted:** 2026-07-28

> Turn high-intent trial and developer-tier signups into activated, successful users of LaunchDarkly's feature management platform through personalized outreach, troubleshooting SDK integrations, creating helpful content and sessions, and building AI-assisted workflows to scale impact. Requires technical foundation, empathy for developers, and comfort with ambiguity in a test-and-learn growth motion.

## Job Description

## Responsibilities
- Activate high-intent signups: follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
- Help first, always: outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
- Build a public voice: create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email.
- Make the payoff obvious: create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs.
- Multiply yourself with AI: build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
- Feed the loop: report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding.
- Hand off cleanly: stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them.

## Qualifications
- A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration.
- Genuine empathy for developers: you're motivated by helping someone solve a real problem.
- Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it.
- Fluent with AI tools: you already build your own workflows and can show them to us.
- Strong communication across formats: writing, video, and live sessions.
- Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them.

## Bonus Qualifications
- Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase.
- An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience.
- Experience working with intent signals, lead scoring, or product analytics.
- Breadth across languages and frameworks, and comfort working across many SDKs.

## Compensation
Target pay ranges based on Geographic Zones for Level 3:

- Zone 1 (San Francisco/Bay Area, NYC, Boston, Seattle): $136,000 - $187,000
- Zone 2 (Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago): $122,000 - $168,000
- Zone 3 (All other US locations): $116,000 - $159,000

Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

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