# Cultural Engagement Director

**Company:** [Function Health](https://hotfix.jobs/companies/function-health)
**Location:** Remote
**Role:** Content Marketing
**Experience:** 5+ years
**Skills:** Social Media Strategy, Content Strategy, Influencer Marketing, Creator Partnerships, Instagram, TikTok, Team Leadership, Cultural Intelligence, Performance Marketing, Cross-Functional Collaboration
**Posted:** 2026-06-19

> Owns end-to-end social strategy, creator/influencer programs, and cultural engagement for a fast-growing health tech company. Leads a team and drives measurable acquisition through culturally resonant content across all major platforms.

## Job Description

## What You’ll Own

### Social Strategy and Execution at Scale
- Full ownership of multi-channel social growth
- Drive step-changes in reach, engagement, and cultural relevance
- Build and execute an always-on, performance-driven social strategy that keeps the brand sacred while enabling experimentation
- Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook
- Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware
- Set the creative bar with exceptional taste and cultural judgment

### Talent, Creator & Influencer Relationships
- Own the full talent and creator strategy across organic and paid — from identification and vetting through ongoing management and performance
- Build and maintain a creator ecosystem that reflects Function's brand values and reaches the audiences we want to grow into: early adopters, mainstream health consumers, and cultural tastemakers
- Partner with growth and performance teams so influencer programs drive measurable acquisition outcomes
- Evaluate partnership fit through a cultural lens
- Negotiate and manage talent relationships with rigor, from micro-creators to high-profile partners

### Cultural Intelligence & Trend Leadership
- Obsess over where culture is heading in 12 to 24 months
- Decode the behavioral "why" behind audience actions
- Identify cultural moments worth owning, define the moments Function should build
- Apply cultural intelligence to ambassador selection, platform strategy, and content direction
- Map the cultural tensions Function navigates as it scales

### Team Leadership
- Lead and develop a team across social, talent, and creator partnerships, with several direct reports
- Set the direction, operating model, and performance standards for the team
- Raise the cultural fluency of the team

### Cross-Functional Leadership
- Operate as a true cross-functional partner
- Influence how stories are told and launched
- Communicate clearly on performance, cultural rationale, and strategic direction

### Performance & Accountability
- Define metrics that matter across social and creator
- Tie cultural and creator work to business outcomes
- Own calls and numbers

## The Bar
- 5+ years owning social strategy, content, and creator or influencer programs at scale — ideally spanning both functions in one role
- Proven track record of meaningful channel growth and creator programs that drove real business outcomes
- Experience leading and developing teams
- Deep operating experience in real time: cultural moments, news cycles, launches, live engagement
- Genuine cultural intelligence practice — explain not just what performed, but why, and what it signals about where the audience is heading
- Strong analytical instincts and fluency tying social and creator performance to growth metrics
- Experience managing creator and talent relationships

## Why This Role Is Different
- Own how the category-defining health brand engages with culture at every level
- Social and creator are two expressions of the same cultural strategy, and this role holds both

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**Apply:** https://hotfix.jobs/jobs/5607e090-db85-4c5d-b41a-91757b352627
**Canonical:** https://hotfix.jobs/jobs/5607e090-db85-4c5d-b41a-91757b352627