# Senior Product Marketing Manager

**Company:** [Encord](https://hotfix.jobs/companies/encord)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, Ai Platforms, Data Platforms, Messaging Frameworks, Sales Enablement, Go-to-Market Strategy, Thought Leadership, Customer Stories, Technical Demo, AI/ML
**Posted:** 2026-04-29

> Leads messaging, positioning, and sales enablement for Encord's AI data platform targeting enterprise audiences. Requires 5+ years product marketing experience with technical AI/Data products, strong writing, and stakeholder collaboration.

## Job Description

## Responsibilities
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities
- Amplify platform-level messaging through the Encord website and channels
- Build and deliver sales enablement with high CSAT scores with field teams
- Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
- Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
- Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
- Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

## Requirements
- Proven track record in product marketing with experience on technical products
- Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
- Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
- Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
- Comfortable owning and running direct customer engagements
- Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
- 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
- Deep understanding of the Data and AI space
- Experience building compelling technical and business content
- Proven ability to collaborate with sales, growth marketing, and product teams

## Preferred
- Technical academic background (BS in Computer Science or related discipline)

## Compensation & Benefits
- Competitive salary, commission, and meaningful equity in a high-growth startup
- Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
- Flexible PTO to fully recharge
- 18 paid vacation days in the U.S. plus federal holidays
- Annual learning & development budget
- Comprehensive health, dental, and vision coverage

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