# Senior Product Marketing Manager

**Company:** [Beacon Biosignals](https://hotfix.jobs/companies/beacon-biosignals)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 6+ years
**Skills:** CRM, Marketing Automation, Analytics Dashboards, Sales Enablement, Market Research, Competitive Analysis, Go-to-Market Strategy, Product Launches, Content Creation, Demand Generation
**Posted:** 2026-05-13

> Leads go-to-market strategy for life sciences and diagnostics products, including launches, positioning, messaging, and collateral creation. Partners with clinical, product, and sales teams; requires 6+ years experience in life sciences/healthcare tech and bachelor's degree.

## Job Description

## Responsibilities

- Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
- Develop deep expertise in the diagnostics and life sciences buyer journey.
- Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
- Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
- Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
- Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
- Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
- Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
- Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.

## Requirements

- 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
- Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
- Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
- Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
- Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
- Bachelor’s degree in life sciences, marketing, or a related field.

## Nice-to-Haves

- Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
- Experience working at a startup or early-stage company

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