# Senior Demand Generation Manager

**Company:** [GovWell](https://hotfix.jobs/companies/govwell)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $165k – $185k/yr
**Experience:** 5+ years
**Skills:** Paid Search, Paid Social, Direct Mail, Email Marketing, Retargeting, Marketing Automation, Crm Workflows, Landing Pages, A/B Testing, Google Ads, Linkedin Ads, Lifecycle Marketing, Lead Nurturing, Performance Marketing, ROI Analysis
**Posted:** 2026-08-18

> Own integrated demand generation campaigns across paid, email, direct mail, and retargeting channels to grow marketing-sourced pipeline. The role requires hands-on B2B SaaS marketing experience, analytical channel management, marketing automation expertise, and a strong experimentation mindset.

## Job Description

## Responsibilities
- Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting.
- Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to improve budget allocation.
- Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting.
- Optimize landing pages, forms, copy, and other lead-generation surfaces through continuous testing with content and creative teams.
- Own lifecycle, nurture, and lead-generation email strategy, including segmentation, messaging, automation, and qualified-lead handoff to Sales.
- Test new acquisition channels and tactics, identifying which experiments should scale and which should be discontinued.

## Requirements
- 1–3+ years of experience in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets.
- Revenue-minded and analytical, focused on qualified pipeline and channel economics rather than vanity metrics.
- Hands-on experience moving between campaign strategy and execution, including budget allocation, email writing, and landing-page optimization.
- Experience with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, directly or through external partners.
- Highly organized and systems-oriented, with the ability to coordinate multiple channels, campaigns, and partners.
- Customer-focused, curious, experimental, and comfortable using data to scale successful tactics.
- Strong alignment with the company’s core values.

## Compensation & Benefits
- Salary within the posted band, commensurate with experience.
- Competitive base salary plus bonus.
- Equity or stock options.
- Medical, dental, and vision insurance.
- 401(k) program.
- Flexible paid time off.

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