# Growth Marketing Lead

**Company:** [Nash](https://hotfix.jobs/companies/nash)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 6+ years
**Skills:** ABM, outbound marketing, Demand Generation, Google Ads, linkedin ads, Salesforce, gtm stack, Claude Code, AI Tools, APIs, Git, Automation, CRM
**Posted:** 2026-07-24

> Build and own the demand engine for Nash's autonomic logistics platform, running vertical-specific outbound-led and ABM plays across multiple industries to generate pipeline. Requires 6+ years B2B growth marketing experience, proven ABM/outbound expertise, fluency in GTM tech stack, and hands-on AI/tooling development in a code-backed environment.

## Job Description

## Responsibilities
- Build target account lists and plays that reach them (1:1 for top accounts, 1:few by vertical or segment, 1:many at scale) in step with Sales and ADR leadership.
- Learn Nash’s verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) to fit targeting, messaging, positioning, and creative to each.
- Run accounts through the Nash GTM OS: shape audience, prioritize, route live signals, move accounts from cold to engaged.
- Execute ABM and surround-sound campaigns across outbound, social, and account-targeted paid channels (Google Ads, LinkedIn, Meta, experimental), owning budget to pipeline.
- Own outbound as the spine of the motion: audience, message, sequence, and signals.
- Run integrated campaigns from launches, events, and key moments; distribute across channels; own automation for conversion, follow-up, nurture; turn successes into repeatable plays.
- Drive organic social distribution and boost performing content to target audiences.
- Capture and route inbound demand (form fills, landing pages, web visitors, MQA) into the right plays.
- Manage lifecycle: nurture, product announcements, expansion, re-engagement.
- Build surfaces and flows: AI SDR and inbound flows, landing pages, calculators, self-serve.
- Own reporting and attribution to identify what drives pipeline and next moves.
- Build tight partnerships with ADR leadership and AEs on pipeline and account priorities.
- Arm AEs and ADRs with campaign context and live account signals.
- Build nurture and follow-up cadences carrying campaign context.
- Maintain clean marketing-to-Sales handoff with fast feedback on lead and campaign quality.

## Requirements
- 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
- Proven experience building, running, and scaling ABM and outbound plays from target list to booked pipeline.
- Fluent across the GTM stack: enrichment, intent, automation, paid (Google Ads, LinkedIn), and CRM (Salesforce).
- Experience working in Claude Code (or preferred LLM) and git repos; using AI to build, version, and ship own tools in a code-backed environment.
- Builder who works with platforms and APIs; has shipped workflows and automations across GTM stack.
- Experience marketing complex B2B or enterprise products; ability to get fluent in a new vertical quickly.
- Alignment to Nash culture: high ownership, sharp design, curiosity, candor, bias to build and ship fast.

## Nice-to-Haves
- Self-starter who operates autonomously.
- Deep expertise in outbound, ABM, paid, and underlying systems; able to explain to leadership what’s working and why.
- Builds strong, proactive partnerships with ADR and Sales.
- Analytical, comfortable moving between campaign data and strategy conversations with senior stakeholders.
- High energy, get-it-done attitude, sense of humor, taste for the whimsical.

## Compensation and Benefits
- Competitive compensation and opportunity for equity.
- Flexible paid time off.
- Health, dental, and vision insurance.
- Quarterly broader team on-sites.
- Early-stage, well-funded startup with direct impact and career growth.

## Similar roles

- [Growth Marketing Lead](https://hotfix.jobs/jobs/30417a12-2a69-46b2-a1c8-391446f4543b) - Kargo - San Francisco, CA
- [Senior Demand Generation Manager](https://hotfix.jobs/jobs/356f4736-80cf-4583-b6fd-381a3c42af3a) - Aleph - Remote - $90k – $180k/yr
- [Senior Campaign Manager](https://hotfix.jobs/jobs/b674c175-4dbb-4e92-b88e-5b6e1d31baa1) - Polymarket - New York, NY
- [Senior Social Media Manager](https://hotfix.jobs/jobs/bbb00c2b-649c-4907-95ea-16a1248f9300) - Bloomerang - Remote - $75k – $124k/yr
- [Senior Growth Marketing Specialist - Alfred Music](https://hotfix.jobs/jobs/b7b25ba1-a69e-4f09-ba26-03305a7083a8) - Peaksware - Remote - $69k – $114k/yr

**Apply:** https://hotfix.jobs/jobs/54f5bd64-bb1a-4c69-9e0d-20a016b4a32b
**Canonical:** https://hotfix.jobs/jobs/54f5bd64-bb1a-4c69-9e0d-20a016b4a32b