# Field Marketing Manager

**Company:** [Chainguard](https://hotfix.jobs/companies/chainguard)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $111k – $130k/yr
**Experience:** 6+ years
**Skills:** Field Marketing, Demand Generation, Pipeline Generation, Event Marketing, Regional Marketing, Sales Alignment, Funnel Analysis, Campaign Localization, Data-Driven Marketing, Cross-Functional Collaboration
**Posted:** 2026-06-12

> Own Northeast field marketing strategy and programs to drive pipeline and revenue. Partner with sales leadership and BDRs to execute high-impact regional events, campaigns, and localized initiatives for US and Canadian markets.

## Job Description

## What you’ll do
- Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals.
- Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail.
- Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter.
- Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads.
- Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada.
- Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans.
- Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.

## What we’re looking for
- 6+ years in field marketing and demand generation
- Proven track record building and executing high impact regional marketing plans focused on pipeline generation in prospect accounts
- Experience in Enterprise software security space marketing to security and engineering leadership personas
- Experience in international or multi-country regional marketing, adapting global marketing campaigns and initiatives to local markets
- Strong understanding of the Northeast U.S. and Eastern Canadian markets, especially Toronto and markets in greater Ontario
- Highly skilled at partnering with sales leaders to understand regional priorities, crafting robust strategies and execution plans and owning program-level execution independently without needing activity-level direction
- Proven ability to plan and execute a high volume and variety of field events, tailored to priority accounts and region-specific audiences
- Data-driven mindset - comfortable using funnel metrics to assess program effectiveness and pivoting strategies based on insights
- Strong cross-functional collaborator who can build relationships across sales, BDR, and marketing teams and align programs to business objectives
- Must be based in Canada (ideally Ontario) with prior experience covering the Canadian market
- Ability to travel ~30% for events in Northeastern U.S. and Canada

## Nice to have
- Experience in cybersecurity or developer tools
- Familiarity with French-Canadian markets (Quebec) and comfort engaging French-speaking buyers and partners
- A team-first mentality—you take ownership of your region, but operate with a “front of the jersey” mindset and contribute to the broader field marketing team’s success

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