# Director, Integrated Marketing

**Company:** [Pinterest](https://hotfix.jobs/companies/pinterest)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $179k – $368k/yr
**Experience:** 15+ years
**Skills:** Account-Based Marketing, Lifecycle Marketing, Marketing Strategy, Team Building, Cross-Functional Leadership, Data-Driven Marketing, Experimentation And Testing, Ai Tools For Marketing, Analytics And Reporting, Stakeholder Influence
**Posted:** 2026-07-03

> Lead global B2B marketing strategy for Pinterest's Mid-Market advertisers within SMB, owning lifecycle engines, account-based marketing programs, and experiments to drive retention and revenue growth. Build and manage a high-performing team as a player-coach while partnering closely with Sales, PMM, Product, and other cross-functional leaders; requires 15+ years business marketing experience including 10+ in Mid-Market/SMB.

## Job Description

## What you’ll do

- Build and grow the Mid-Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development.
- Set the vision and marketing strategy for Mid-Market advertisers at Pinterest, in partnership with cross-functional teams.
- Lead and execute key Mid-Market marketing workstreams, including building a foundational lifecycle engine (email, in-product education, business site, etc.) and running marketing experiments to drive retention and revenue growth; extend successful programs to priority SMB segments.
- Design, launch, and scale account-based marketing programs for priority Mid-Market accounts, partnering with Sales, PMM, and Growth Marketing on audience selection, messaging, and measurement.
- Champion a test-and-learn mindset, encouraging experiments, quick iteration, and scaling what works.
- Build tracking mechanisms for accountability and integrate velocity by removing obstacles to focus on high-quality results.
- Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, Growth Marketing, and Sales to align on strategy, integrated plans, and ways of working.
- Leverage AI tools to accelerate efficiency, reduce production timelines, and free up bandwidth for strategic work.
- Utilize AI-assisted analytics and reporting to surface insights, identify trends, and make faster decisions on resource investment.
- Build a team culture that treats AI as a core working partner in planning and measurement.

## What we’re looking for

- 15+ years of experience in business marketing, with at least 10 years specifically in Mid-Market or SMB Marketing.
- Proven experience building teams, capabilities, and programs from the ground up, ideally at a similar or competitive platform.
- Mastery in influencing actions, behaviors, or perspectives of others without direct authority.
- Mature decision-making process: gathers and circulates data, weighs alternatives, considers risks, makes tough decisions and trade-offs.
- Navigates uncertainty, provides direction and frameworks to minimize delays, manages stress during transitions, and helps others adapt.
- Sponsors and mentors people from diverse backgrounds; fosters inclusion, belonging, and applies understanding of differences to create value.
- Demonstrated comfort and curiosity working with AI tools in a marketing context; proactive in exploring how emerging technologies improve output, performance, and workflows.
- Ability to coach and inspire a team to embrace AI as a collaborative partner, fostering continuous experimentation and innovation.
- Bachelor’s degree in marketing, a related field, or equivalent experience.

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