# Sales Enablement Lead

**Company:** [Scale AI](https://hotfix.jobs/companies/scale-ai)
**Location:** Dubai, United Arab Emirates
**Role:** Sales Enablement
**Skills:** Sales Enablement, Gtm Operations, Revenue Operations, B2B Sales, Enterprise Sales, Programme Management, Public-Sector Procurement, Proposal Writing, Technical Scoping, Forecasting, Stakeholder Mapping, AI, SaaS, Account Planning
**Posted:** 2026-08-04

> Builds the EMEA GTM enablement engine through onboarding, knowledge management, recurring training, and reusable deal-support materials. The role requires commercial judgement, strong programme management, excellent writing, and cross-functional influence across sales and technical teams.

## Job Description

## Responsibilities

### Build and own EMEA GTM onboarding
- Design and run a structured onboarding programme for new EMEA GTM hires across sales, strategy, solutions, and adjacent commercial roles.
- Create role-specific ramp plans, learning paths, certification moments, manager check-ins, and practical field exercises.
- Partner with Commercial Operations, People, Recruiting, and GTM and EPD leadership to ensure new hires understand products, market context, customers, sales process, operating model, and expectations.

### Own the EMEA GTM knowledge base
- Build and maintain a centralised source of truth for EMEA GTM materials, including pitch decks, account planning templates, customer FAQs, qualification guides, use-case libraries, demos, proposal examples, talk tracks, win/loss learnings, and market-specific collateral.
- Keep materials current, easy to find, and organised by market, role, product area, customer segment, and sales stage.
- Partner with central Sales Enablement, Product Marketing, Solutions Engineering, Legal, Finance, Delivery, and Product to adapt global content into practical EMEA field-ready assets.
- Establish governance so the GTM library remains useful rather than becoming stale or duplicative.

### Drive ongoing enablement and ever-boarding
- Build a recurring enablement cadence covering product updates, deal deconstructions, customer stories, market briefings, process changes, and skills training.
- Identify capability gaps and translate them into focused enablement programmes.
- Develop practical training on discovery, qualification, proposal writing, technical scoping, public-sector procurement, stakeholder mapping, commercial structures, forecasting, and handoffs to delivery.
- Use live deals and recent wins or losses to make enablement concrete and relevant.

### Support priority deals and field execution
- Identify repeatable needs across active deals and turn them into reusable tools, templates, and playbooks.
- Standardise artefacts needed to move deals forward, including M1/M2 preparation, account plans, stakeholder maps, proposal outlines, business cases, customer-facing FAQs, and executive briefings.
- Create materials that help sellers communicate AI capabilities clearly to technical and non-technical government stakeholders.
- Capture learnings from strategic deals and feed them back into enablement materials and operating cadences.

## Requirements
- Experience in sales enablement, GTM operations, revenue operations, sales strategy, programme management, consulting, or a related commercial role.
- Strong understanding of B2B or enterprise sales motions.
- Excellent written communication skills and ability to turn ambiguous, complex information into practical field materials.
- Strong programme management skills and ability to run multiple workstreams, align stakeholders, and maintain momentum.
- Commercial judgement and curiosity about seller needs, customer priorities, and enablement impact.
- Ability to influence cross-functionally across Sales, Strategy, Solutions Engineering, Product, Marketing, Legal, Finance, Delivery, and People.
- Builder mindset with comfort creating structure from scratch, iterating quickly, and improving systems.
- Strong attention to quality and detail balanced with speed and practical execution.

## Nice to Have
- Experience in public sector, government, regulated industries, AI, data, SaaS, or technical products.

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