# Sr. Manager, Organic Growth

**Company:** [ARB Interactive](https://hotfix.jobs/companies/arb-interactive)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** SEO, Aso, Technical Seo, Keyword Strategy, Schema Markup, Lighthouse, Ios App Store Optimization, Google Play Optimization, Geo, Ai Search Optimization, Llm-Driven Discovery, Organic Growth Strategy, Cross-Functional Collaboration
**Posted:** 2026-06-05

> Own organic growth strategy across SEO, ASO, and GEO for a social casino platform. Build and execute technical SEO and ASO programs end-to-end while developing AI-driven discovery playbooks.

## Job Description

## What You'll Do
- Own Modo's organic growth strategy across SEO, ASO, and GEO. Three surfaces, one function, one roadmap.
- Build and run Modo's SEO program end to end. Technical foundation, content strategy, keyword strategy, reporting cadence. Ship the work yourself and write tight, well-scoped tickets for engineering when dev resources are needed.
- Lead Modo's ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface, with continuous testing across keywords, screenshots, copy, and ratings.
- Build Modo's POV and execution playbook for GEO and AI-driven discovery. Set the strategy and ship the work for earning citations, mentions, and sourced answers in LLM-driven search.
- Translate organic opportunity into prioritized roadmaps. Identify which opportunities will actually move the needle this quarter.
- Build the reporting cadence for organic. Track rankings, organic traffic, store conversion, share of voice across surfaces. Tie metrics back to business impact.
- Make the case for the tooling, content investment, and engineering support the function needs to scale.
- Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals.

## What We're Looking For
- 5+ years of organic growth experience with strong technical SEO at the core. Read a Lighthouse report, debug an indexing issue, ship schema, and have a real opinion on how to win in competitive SERPs.
- Track record of moving organic rankings, traffic, and conversion for a real brand.
- History of expanding beyond core SEO into adjacent organic surfaces (mobile/ASO, AI search, video search, voice).
- Builder mindset: execute the work directly rather than managing agencies.
- Strong commercial instinct: think about organic in terms of signups, installs, engaged players, and revenue.
- Sharp prioritization skills to identify high-impact opportunities.
- Strong communication skills to explain technical SEO and emerging surfaces to non-technical stakeholders.
- Comfort working cross-functionally with engineering, product, content, creative, and marketing teams.
- Energized by ambiguity, ownership, and shaping a function.

## Nice to Have
- Experience in social casino, iGaming, sports betting, or other regulated consumer categories.
- Hands-on experience driving both SEO and ASO at a consumer mobile app at scale.
- Experience growing organic as a meaningful share of acquisition in a competitive paid category.
- Demonstrated track record showing up in LLM-driven discovery surfaces.

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