# Manager, Field Marketing

**Company:** [Acryldata](https://hotfix.jobs/companies/acryldata)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 7+ years
**Skills:** Field Marketing, Event Planning, Event Logistics, Tradeshow Management, Pipeline Generation, Sales Partnership, Budget Management, ROI Analysis, Agency Management, Project Management, ABM, B2B Marketing
**Posted:** 2026-07-01

> Manager, Field Marketing to plan and execute regional events, tradeshows, and campaigns that generate pipeline and ROI. Requires 7-10 years B2B marketing experience including 3-5 years in field marketing/events, strong sales partnership, and commercial focus.

## Job Description

## Key Responsibilities

**Strategic Planning & Execution**
- Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline.
- Manage the field marketing budget, ensuring optimal ROI on all programs and activities.
- Partner with sales leadership to identify key opportunities and design targeted marketing campaigns.
- Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail.

**Event Management**
- Drive end-to-end planning and execution of field marketing events — from initial selection and strategy through on-site management and post-event follow-up.
- Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events.
- Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery.
- Measure and report on event ROI and impact on pipeline generation.
- Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence.
- Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget.

**Team Leadership**
- Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs.
- Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact.
- Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team.

## Required Qualifications

**Required Experience**
- 7-10 years of B2B marketing experience, with at least 3-5 years focused on field marketing and events.
- Hands-on experience planning and executing tradeshows, conferences, and field events — including logistics management, booth coordination, and shipping.
- Demonstrated ability to partner with sales teams and approach every program with a commercial mindset — focused on generating meetings and revenue.
- Experience managing external marketing agencies and contractors.
- Excellent project management and organizational skills.

**Preferred Qualifications**
- Experience in data management, governance, or related enterprise software markets.
- MBA or relevant advanced degree.
- Experience with ABM strategies and technologies.
- International marketing experience.

**Skills & Attributes**
- Strategic thinking with strong analytical and problem-solving abilities.
- Excellent communication and presentation skills.
- Results-driven with a track record of meeting or exceeding objectives.
- Strong leadership abilities with experience managing and developing teams.
- Ability to work effectively with cross-functional teams.

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**Apply:** https://hotfix.jobs/jobs/543a23bf-b50c-440b-95fd-39aa3e6f7634
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