# Lifecycle Marketing Manager

**Company:** [Flux Auto](https://hotfix.jobs/companies/flux-auto)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Skills:** Lifecycle Marketing, Email Marketing, Growth Marketing, Product-Led Growth, user onboarding, user activation, user retention, segmentation, A/B Testing, Copywriting, Product Analytics, Marketing Automation
**Posted:** 2026-07-15

> Own end-to-end lifecycle marketing (onboarding, activation, retention, reactivation) for Flux's AI hardware design platform. Build segmented email and in-product campaigns, track activation and retention metrics, and partner cross-functionally to drive trial-to-paid conversion for technical users.

## Job Description

## What you’ll do
- Own lifecycle marketing across onboarding, activation, trial education, retention, reactivation, and product education.
- Build segmented user journeys based on behavior, lifecycle stage, product usage, intent, and activation signals.
- Create and test lifecycle campaigns across email, in-product messaging, nurture, activation prompts, and reactivation.
- Own lifecycle email execution end-to-end, including strategy, copy, layout, CTA quality, QA, launch, measurement, and iteration.
- Partner with product and growth engineering to improve onboarding, activation, trial quality, and retained usage.
- Define and track lifecycle metrics, including activation, time to first meaningful action, qualified trial conversion, retained usage, reactivation, and campaign-driven conversion.
- Turn product insights, customer feedback, support tickets, and user behavior into timely, useful communication.
- Build repeatable lifecycle systems instead of one-off campaigns.
- Improve segmentation, triggers, audience definitions, deliverability, list hygiene, and campaign measurement.
- Help users understand what Flux can do, why it matters, and how to get more value from the product.
- Work cross-functionally with product, growth, data, sales, customer support, and customer success to improve the full user journey.

## What we’re looking for
- Experience owning lifecycle, growth, email, activation, retention, or PLG programs.
- Strong understanding of PLG funnels and self-serve user journeys.
- Excellent lifecycle/email craft, including copywriting, sequencing, CTAs, layout judgment, testing, and measurement.
- Ability to work with behavioral data, lifecycle metrics, segmentation, experimentation, and campaign performance.
- Clear, direct writing style, especially for technical or technical-adjacent audiences.
- Strong product judgment and user empathy.
- Comfort operating in ambiguity and building new systems from scratch.
- Ability to move quickly while still being thoughtful about measurement, deliverability, and quality.
- Strong cross-functional instincts and a high-ownership operating style.
- Scrappy, entrepreneurial growth mindset with the ability to prioritize, ship, learn, and iterate.

## Nice to have
- Experience at a PLG, devtools, AI, design tools, CAD, EDA, hardware, or technical SaaS company.
- Experience marketing to engineers, developers, hardware teams, or technical creators.
- Hands-on experience with lifecycle tools, product analytics, marketing automation, ESPs, or experimentation platforms.
- Experience improving trial activation, onboarding, retention, reactivation, or expansion.
- Experience with deliverability, domain reputation, segmentation strategy, and list hygiene.
- Experience as an early lifecycle, growth, or email marketing hire.
- Experience partnering closely with product and engineering teams on onboarding or activation.

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