# Director of Demand Generation

**Company:** [Vapi](https://hotfix.jobs/companies/vapi)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $200k – $220k/yr
**Experience:** 8+ years
**Skills:** HubSpot, Salesforce, Abx, Attribution Modeling, Digital Marketing, Ai Gtm Tools, Clay Workflows, Marketing Automation, Funnel Analytics, Pipeline Management
**Posted:** 2026-03-03

> Leads demand generation to build scalable marketing engine, accelerating revenue and enterprise pipeline in voice AI. Requires 8+ years marketing experience, 4+ in leadership, expertise in ABX, HubSpot, Salesforce, and AI-driven GTM for developer audiences.

## Job Description

## What You’ll Do

### 30 Day
- Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
- Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
- Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
- Identify immediate pipeline acceleration opportunities.

### 60 Day
- Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
- Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
- Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
- Begin scaling team structure across digital, content, lifecycle, and events.

### 90 Day
- Deliver measurable pipeline growth aligned to quarterly revenue targets.
- Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
- Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
- Establish marketing as a predictable, data-driven revenue engine.

## Who You Are
- Bay Area-based with a **Bachelor’s degree** in Marketing, Business, or a related field.
- **8+ years** of progressive marketing experience with at least 4 years in senior leadership roles.
- Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
- Experience marketing to developer platforms, API-first companies, or technical audiences.
- Strong executive presence with experience presenting to C-suite and board-level stakeholders.
- Skilled in **ABX strategies**, **marketing automation (HubSpot)**, **CRM systems (Salesforce)**, and funnel analytics.
- Deep understanding of **digital marketing channels**, **attribution modeling**, and full-funnel optimization.
- Experienced in leveraging **AI-driven GTM tooling** (intent-based targeting, enrichment, automation workflows).
- Proven team builder who develops high-performing, performance-oriented marketing teams.

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**Apply:** https://hotfix.jobs/jobs/5410d389-6d97-4f64-b389-b058abe798e6
**Canonical:** https://hotfix.jobs/jobs/5410d389-6d97-4f64-b389-b058abe798e6