# Content & Audience Insights Manager

**Company:** [Linktree](https://hotfix.jobs/companies/linktree)
**Location:** Los Angeles, CA, San Francisco, CA
**Role:** Data Analytics
**Salary:** $170k – $190k/yr
**Experience:** 5+ years
**Skills:** audience analytics, content measurement, Marketing Analytics, social listening, search analytics, Dashboarding, A/B Testing, Competitive Intelligence, audience research, SEO, aeo, Product Analytics, Data Visualization, Cross-Functional Collaboration, report writing
**Posted:** 2026-08-07

> Owns Linktree’s content measurement and audience-insights program, translating cross-channel performance, audience behavior, social listening, search, and competitive signals into actionable recommendations. Requires 5–7 years of experience in insights, marketing analytics, content measurement, or research.

## Job Description

## Responsibilities
- Own Linktree’s shared measurement framework and recurring readouts across its content program.
- Identify what is working, which audiences are being reached, and where gaps exist across channels.
- Partner with channel owners to design pilots, defining hypotheses, audiences, success measures, and analysis plans.
- Synthesize complex findings into clear internal recommendations and evidence-backed external story opportunities.
- Explain what evidence shows, why it matters, its limitations, and which team should act on it.
- Combine audience research, social listening, search behavior, community signals, competitor activity, and cultural trends to identify meaningful shifts and opportunities.
- Partner with Social & Content, Communications, Product Marketing, Growth, Creative, Creator Partnerships, Data Science, and Analytics teams.
- Define reporting needs and request dashboards, data pulls, pipelines, and technical validation from data partners.

## Requirements
- 5–7 years of experience in audience insights, content measurement, marketing analytics, social intelligence, or research.
- Experience building measurement frameworks, research plans, or audience-insight programs.
- Experience partnering with Data Science or Analytics teams to define questions and request appropriate analysis.
- Experience creating dashboards and reports and interpreting social data, social listening tools, search data, and audience insights.
- Ability to separate signal from noise and explain what teams should do next and why.
- Strong editorial judgment and ability to identify credible, differentiated, and relevant findings.
- Experience evaluating performance across multiple channels, audiences, or campaigns.
- Strong writing and synthesis skills, including turning complex analysis into concise recommendations.
- Ability to work across multiple teams and translate business goals into content recommendations.
- Strong curiosity and judgment about which findings are meaningful, actionable, and sufficiently supported by evidence.

## Nice to Have
- Experience in SaaS, consumer technology, the creator economy, small-business marketing, or digital products.
- Experience with proprietary data, research reports, trend reports, customer stories, or editorial franchises.
- Familiarity with SEO, AEO, product analytics, or analytics platforms.
- Experience partnering with data scientists, communications teams, or growth teams.

## Compensation and Benefits
- Base salary targeted at **$170,000–$190,000** for roles based in San Francisco and Los Angeles. Final offers depend on location, experience, expertise, and role scope.
- Compensation package includes cash, equity, and benefits.
- Annual wellbeing allowance.
- Medical, dental, vision, disability, and life insurance coverage for US-based employees, including dependent coverage.
- Employer retirement contribution.
- Paid vacation, holidays, parental leave, volunteer time, and other time-off categories.
- Employee stock option program.

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