# Senior Content Marketing Manager

**Company:** [PandaDoc](https://hotfix.jobs/companies/pandadoc)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $130k – $150k/yr
**Experience:** 4+ years
**Skills:** Content Strategy, Content Marketing, customer storytelling, tofu content, SEO, pmm, demand gen, ai in content production, measurement frameworks, freelance management, video content, webinars, educational guides
**Posted:** 2026-07-21

> Senior Content Marketing Manager responsible for evolving PandaDoc's content strategy across multiple formats including video, customer stories, webinars, and interactive tools. Requires 4-6 years B2B SaaS content marketing experience with a track record building TOFU content that drives attention and business impact.

## Job Description

## Responsibilities
- Own PandaDoc's content strategy: what we make, who it's for, which formats we invest in, and how it connects to business goals.
- Drive the content roadmap proactively — bringing ideas to campaign planning before briefs are written.
- Reimagine top-of-funnel content: interactive tools, educational guides, video series, webinars that people register for because they're genuinely worth attending.
- Find and tell the human stories behind our customers — sourcing them, developing them editorially, and producing them in partnership with our Brand Studio team.
- Partner with SEO, PMM, and CX teams to connect the dots across the content we're collectively producing — identifying gaps, reducing redundancy, and making sure the full content ecosystem is working together.
- Balance evergreen and educational content with timely campaign work that supports GTM priorities.
- Set the standard for how we use AI in content production — where it helps, where it hurts, and what good judgment looks like in practice.
- Stay current on how content visibility is shifting in an AI search world and adjust our approach accordingly.
- Build a measurement framework that goes beyond traffic — connecting content performance to pipeline influence, brand awareness, and revenue contribution.
- Run a regular performance reporting cadence and share it with leadership proactively.

## Requirements
- 4–6 years in content marketing, ideally in B2B SaaS.
- Experience owning content strategy across multiple formats — not just managing a blog or editorial calendar.
- A track record of building TOFU content that earns attention: educational guides, tools, and programming that goes beyond the ebook.
- A genuine approach to customer storytelling — you find the human angle and know how to develop it across formats.
- Comfort working across multiple content-producing teams — you're good at seeing the full picture, finding the gaps, and connecting work that would otherwise stay siloed.
- Strong writing and editing skills with a high personal quality bar; you self-edit before anything leaves your hands.
- Experience managing freelancers or external content contributors — briefing, editing, and quality control.
- Comfortable with data — you build your own measurement frameworks, pull your own numbers, and present findings in a way that influences decisions.
- Experience working across PMM, Demand Gen, SEO, and creative teams — you know when to drive and when to support.
- A clear sense of how to use AI to produce better work faster, without letting it flatten your voice or your judgment.

## Nice-to-Haves
- Experience with video content series (YouTube) or podcast.

## Compensation
The annual range for this role is $130,000–$150,000 OTE, which includes both base and variable pay.

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