# Product Marketing Lead, ChatGPT Work

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $284k – $315k/yr
**Experience:** 12+ years
**Skills:** Product Marketing, Product Strategy, Go-to-Market Strategy, Positioning, Storytelling, Customer Research, Competitive Intelligence, Growth Marketing, Lifecycle Marketing, Enterprise Marketing, Product Analytics, Ai Products, Customer Education, Sales Enablement, Cross-Functional Leadership
**Posted:** 2026-08-14

> Leads the strategy, positioning, narrative, launches, and sustained adoption of ChatGPT Work across professional, Business, and Enterprise customers. The role requires 12+ years in product marketing or related go-to-market leadership, strong storytelling and analytical judgment, and experience spanning self-serve and enterprise motions.

## Job Description

## Responsibilities

- Own the ChatGPT Work product marketing strategy, including audience definition, market opportunity, positioning, competitive strategy, and go-to-market priorities across professional users, teams, and enterprise customers.
- Build a differentiated product narrative explaining what ChatGPT Work enables, when to use it, how it differs from traditional chat, and how it complements Codex and other OpenAI products.
- Lead the portfolio across launches and sustained adoption, prioritizing major product moments while maintaining customer education, activation, recurring usage, and demand between launches.
- Translate product capabilities across web, desktop, mobile, connected tools, and AI-assisted work into customer workflows, demos, stories, and programs.
- Drive adoption from first useful task to team-wide usage in partnership with Product, Growth, Lifecycle, Customer Education, and Sales.
- Shape product, packaging, and go-to-market decisions using customer research, usage data, field feedback, competitive intelligence, and workflow insights.
- Build enterprise confidence and field readiness by connecting user value with deployment requirements, customer proof, executive buy-in, and an enterprise story.
- Align Product, Engineering, Growth, Creative, Communications, Sales, and Marketing around shared priorities; coach product marketers and make clear tradeoffs.
- Define success metrics including qualified adoption, activation, repeat usage, retention, team penetration, customer preference, and business impact.

## Requirements and Qualifications

- 12+ years of experience in product marketing, product strategy, or closely related go-to-market leadership roles, including ownership of a complex software, platform, or AI product.
- Track record of defining product and category strategy, beyond executing launches or producing marketing assets.
- Experience bringing products to market through self-serve and enterprise motions, including individual usage, team adoption, and organizational standardization.
- Exceptional positioning, writing, and storytelling skills, with the ability to make sophisticated technology concrete for professional users and executive buyers.
- Success partnering closely with Product and Engineering to shape priorities, clarify tradeoffs, and turn customer insight into improved product and go-to-market decisions.
- Experience leading through influence, developing product marketers, and earning trust with senior cross-functional stakeholders.
- Strong analytical judgment and experience connecting product marketing programs to adoption, retention, expansion, or other meaningful business outcomes.
- Practical understanding of how knowledge workers use AI across operations, finance, marketing, sales, legal, or strategy.
- High standards for craft, intellectual honesty, customer empathy, and clear communication.
- Genuine curiosity about AI and hands-on experience using modern AI products to improve how work gets done.

## Compensation and Benefits

- Annual salary range: $284,000–$315,000.
- Hybrid work model with 3 days in the office per week.
- Relocation assistance is available to new employees.
- Occasional travel is required.

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