# Sr. Demand Generation Manager

**Company:** [Matik](https://hotfix.jobs/companies/matik)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 7+ years
**Skills:** HubSpot, Paid Media, ABM, A/B Testing, Demand Generation, Digital Marketing, Marketing Analytics, Roi Reporting, Lead Nurturing, Full-Funnel Marketing
**Posted:** 2026-02-20

> Leads strategy and execution of full-funnel demand generation campaigns to drive inbound pipeline, optimizes paid media and ABM programs, and analyzes performance for B2B enterprise SaaS. Requires 7+ years experience with HubSpot and data-driven marketing in high-growth environments.

## Job Description

## Responsibilities

- Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
- Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
- Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
- Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
- Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
- Build and execute ABM programs targeting key accounts in collaboration with the SDR team
- Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
- Lead A/B testing strategies and execution across all channels

## Basic Qualifications

- 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
- Experience working in B2B space and generating demand for enterprise products
- Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Experience managing Hubspot as a core marketing ops tool

## What Matik Offers

- A fully remote working environment with flexible working hours
- Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
- Stipends for home internet and wellness
- Reimbursements for home office equipment and learning & development
- Brand new Mac laptop
- Unlimited PTO, plus every other Friday off during the Summer
- Company-paid lunches every Friday

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