# Web Product Manager

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Management
**Salary:** $305k – $385k/yr
**Experience:** 10+ years
**Skills:** Web Product Management, Conversion Rate Optimization, A/B Testing, Web Analytics, Experimentation Design, SEO, Localization Strategy, Funnel Modeling, Data Analysis, Cross-Functional Collaboration
**Posted:** 2026-06-26

> Lead web product strategy and experimentation for claude.com, driving acquisition, conversion, and storytelling. Own roadmap, CRO, analytics, and international localization for a high-growth AI company.

## Job Description

## Key Responsibilities
- Own the web experience strategy for claude.com, setting the vision for how marketing surfaces work together as a portfolio and ensuring each site performs against its audience and goals
- Stand up the web experimentation program across claude.com. Raise the team's experimentation velocity and rigor over time by setting up hypotheses, prioritizing landing page creation, analysis, and rollout
- Drive conversion rate optimization across acquisition, signup, and checkout funnels, identifying the highest-leverage opportunities and partnering with Web Design and Growth Product to ship them
- Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly
- Lead our international and localization strategy for the web, partnering with regional marketing and localization teams to ensure our surfaces perform in every market we serve
- Partner with Growth Product, Data, and Enterprise Marketing to build the tooling, instrumentation, and funnel infrastructure that make web experimentation fast and measurable
- Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments
- Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Ops, and other stakeholders, prioritizing against growth impact rather than request volume
- Build a durable measurement story for the web, for example, what we're testing, what we've learned, and what it's worth to the business. Communicate it regularly to marketing and executive leadership

## Requirements
- Strong strategic thinking abilities, with the ability to translate business goals into a clear, prioritized web roadmap that aligns with broader marketing and product strategy
- Track record of driving measurable business results through the web in competitive, fast-moving markets
- A strong point of view on what makes the web a category-defining channel for a technology company
- A track record of running experimentation programs that moved meaningful business metrics, with a clear ROI story rather than just a backlog of A/B tests
- Setting strategy for localized web experiences and workflows across various regions and languages
- Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design
- Experience operating at the seam between Marketing, Design, and Engineering, with the ability to influence without owning and say no to requests that won't move the needle
- Excellent prioritization judgment and cross-functional gravity
- A collaborative, low-ego operating style that treats design craft and growth performance as compatible rather than opposing goals
- Strong written and verbal communication skills, with comfort presenting strategy and results to executive audiences
- Deep interest in AI and its potential to positively impact how people work, learn, and create

## Preferred Qualifications
- 10+ years of experience in web product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B technology companies
- In-depth knowledge of technical SEO and site architecture
- A background marketing AI, developer, or other technical products to both consumer and enterprise audiences
- Fluency shipping and optimizing localized web experiences across international markets
- A history of partnering closely with in-house brand and design teams on high-craft marketing sites
- Familiarity with developer-focused web surfaces
- Led large, cross-functional web initiatives with measurable impact on conversion and brand perception

## Compensation & Benefits
- Annual Salary: $305,000—$385,000 USD

## Similar roles

- [Staff Product Manager, AI Patient Experience](https://hotfix.jobs/jobs/6dbe71f0-a0be-4174-81db-d10e57e9dda4) - Headway - Remote - $265k – $332k/yr
- [Staff Product Manager, AI Platform](https://hotfix.jobs/jobs/fcf76f41-b925-4594-8b19-8fa3b1110eb6) - Headway - Remote - $265k – $332k/yr
- [Staff Product Manager, Pricing](https://hotfix.jobs/jobs/6960f71c-a02c-4692-8028-93217754a96f) - Headway - New York, NY - $265k – $332k/yr
- [Staff Product Manager, AI Voice](https://hotfix.jobs/jobs/c9916be1-7d5f-4e87-943a-f1513c16412f) - Canary Technologies - New York, NY - $250k – $300k/yr
- [Senior Staff Product Manager, Growth](https://hotfix.jobs/jobs/5083633b-21dc-4dcf-add5-78438829a772) - Ironclad - San Francisco, CA - $245k – $270k/yr

**Apply:** https://hotfix.jobs/jobs/511fba01-1cf4-4f2c-bc80-4befd39f8c83
**Canonical:** https://hotfix.jobs/jobs/511fba01-1cf4-4f2c-bc80-4befd39f8c83