# Product Lead, Growth Marketing

**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Role:** Growth Marketing
**Salary:** $220k – $370k/yr
**Experience:** 5+ years
**Skills:** SQL, AI Workflows, Paid Search, Paid Social, Aso, Conversion Tracking, Attribution, Experimentation, Data Dashboards, Server-Side Apis
**Posted:** 2026-03-23

> Owns paid acquisition and lifecycle marketing engine using AI and automation to build self-improving systems for creative optimization, spend allocation, and performance reporting. Requires 5+ years in performance marketing, AI-powered workflows, SQL, and experimentation across paid channels.

## Job Description

## Responsibilities
- Own full-funnel performance marketing across paid search & social, ASO, and lifecycle.
- Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount.
- Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle.
- Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure.
- Run a structured experimentation program where every test feeds a feedback loop, not a one-off report.
- Automate performance reporting and alerting — your system flags problems (creative fatigue, CAC shifts, payback drift) before anyone has to ask.
- Build geo-differentiated strategies across market tiers and decompose performance by region before diagnosing aggregate shifts.
- Build the system that allocates spend, prioritizes tests, and rotates under-performers — the math makes the decisions; you build and own the engine that produces them.

## How You'll Work
- AI-First Execution: You automate before you do anything manually. Your primary tools are code, APIs, and AI workflows — not spreadsheets and platform UIs.
- Systems Over Tasks: You build loops, not checklists. Every manual process is a candidate for automation; every insight feeds back into the system.
- Strategic Partnership: You orchestrate brand, data science, and data engineering into a cohesive performance engine.
- Bias to Action: You ship fast, learn fast, and design experiments that generate the data you need rather than waiting for perfect information.

## Required Skills and Experience
- 5+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic).
- Hands-on experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own.
- Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences.
- Data-literate: comfortable with **SQL**, dashboards, and statistical rigor without needing a data team to interpret results.
- Track record managing significant budgets with clear ROI accountability.
- Strong experimentation instincts — structured test-and-learn programs, not one-off A/B tests.

## Preferred Qualifications
- You've built your own tooling for marketing operations — bonus if you can show a portfolio of what you've built.
- Experience in developer-focused or PLG companies where paid and organic reinforce each other.
- You've thrived as a solo operator or on a very lean team.
- Comfortable with a modern data stack and warehouse-driven workflows.
- Hands-on experience with server-side conversion APIs and the postback lifecycle.
- You've brought measurement rigor and experimentation culture to a team that didn't have it before.
- You've scaled paid acquisition across geos with dramatically different unit economics.

## Similar roles

- [Senior Manager, Automated Growth](https://hotfix.jobs/jobs/ada0d043-89b9-43ff-8cdd-773f96bc1415) - Rippling - San Francisco, CA - $220k – $275k/yr
- [Founding Growth Lead](https://hotfix.jobs/jobs/17e9e785-220a-4651-97f6-68c8a82f5214) - Sphere - San Francisco, CA - $220k – $260k/yr
- [Lifecycle Marketing Lead](https://hotfix.jobs/jobs/20d8c55c-5541-421d-91e1-6d7eb27f7785) - Notion - San Francisco, CA - $230k – $270k/yr
- [Growth Marketing Lead](https://hotfix.jobs/jobs/02fcf08a-76d0-45e4-8b5a-d59d482a4787) - Caremessage - Remote - $208k – $208k/yr
- [Growth, Cross Channel Creative](https://hotfix.jobs/jobs/5e17da92-b44f-475a-963a-8d1bf8e539dc) - OpenAI - San Francisco, CA - $239k – $265k/yr

**Apply:** https://hotfix.jobs/jobs/50851089-0381-4876-b815-eeb9e99f0eb5
**Canonical:** https://hotfix.jobs/jobs/50851089-0381-4876-b815-eeb9e99f0eb5