# Product Marketing Manager

**Company:** [Illumio](https://hotfix.jobs/companies/illumio)
**Location:** Sunnyvale, CA
**Role:** Product Marketing
**Salary:** $139k – $160k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Go-to-Market Strategy, partner marketing, messaging and positioning, Sales Enablement, Cybersecurity, Zero Trust, AWS, Azure, GCP
**Posted:** 2026-07-16

> Product Marketing Manager for Alliances who creates joint messaging, value propositions, and go-to-market plans with technology partners like Armis, Netskope, and FireMon. Requires 3-5 years product marketing experience including partner/alliance work at a B2B SaaS or cybersecurity company, plus strong storytelling and cross-functional collaboration skills.

## Job Description

## Your Impact
- Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).
- Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral.
- Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
- Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
- Act as the primary marketing liaison to Business Development and Partner Sales teams.
- Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact.

## Your Toolkit
- 3-5 years of experience in product marketing, with at least 1 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
- Proven success building and executing go-to-market plans with strategic technology partners.
- Strong storytelling, positioning, and messaging skills.
- Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners.
- Understanding of enterprise security buyers and the cybersecurity market landscape.
- Ability to simplify complex concepts and translate technical integrations into customer value.

## Bonus Points
- Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
- Familiarity with Zero Trust, segmentation, or breach containment strategies.
- MBA or advanced degree in Marketing, Business, or technical field.

## Similar roles

- [Product Marketing Manager](https://hotfix.jobs/jobs/a2960899-cd3a-484d-955b-1cb7d91e2ef0) - Granted - New York, NY - $140k – $160k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/d803ad95-60d6-4a19-a75b-4c43f4ed3def) - Kodex - Remote - $140k – $170k/yr
- [Creative Project Manager](https://hotfix.jobs/jobs/b4a8f872-74f3-450b-a09c-41d245113c59) - OnePay - Remote - $140k – $160k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/af9026b1-648d-4e94-8e66-804a4fa6f250) - Finch - San Francisco, CA - $140k – $150k/yr
- [Product Marketer](https://hotfix.jobs/jobs/3d7d3b14-3e51-45c2-b971-10f41762daa4) - Hedra - San Francisco, CA - $140k – $190k/yr

**Apply:** https://hotfix.jobs/jobs/4ff662f0-1c2e-4fdb-b2de-fe05920c1518
**Canonical:** https://hotfix.jobs/jobs/4ff662f0-1c2e-4fdb-b2de-fe05920c1518