# Sr. Product Marketing Manager, Sigma Apps

**Company:** [Sigma](https://hotfix.jobs/companies/sigma)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $160k – $185k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, B2B Enterprise Software, Positioning & Messaging, Sales Enablement, Competitive Analysis, Win/Loss Analysis, Customer Interviews, Thought Leadership, Case Studies, No-Code/Low-Code, Embedded Analytics, Enterprise Application Development
**Posted:** 2026-06-26

> Develop and execute go-to-market strategy and messaging for Sigma Apps, translating complex capabilities into narratives for both technical and business buyers while creating sales enablement materials. Requires 3+ years of B2B enterprise product marketing experience.

## Job Description

## What you'll do

- Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents.
- Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales.
- Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap, bringing market, customer, and competitive insights.
- Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
- Build and maintain sales enablement content including solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks.
- Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
- Write and contribute to thought leadership content, blog posts, and customer-facing collateral.
- Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.

## What we're looking for

- 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.
- Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.
- Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.
- Strong skills in creating sales enablement content that reflects real buyer conversations.
- Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.
- A data-driven mindset using win/loss data, pipeline metrics, and customer feedback to continuously improve work.
- Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.
- Comfort operating in a fast-paced, high-growth startup environment.

## Compensation & Benefits

- Base salary range: $160k - $185k annually.
- Eligible for stock options and comprehensive benefits package.
- Equity, generous health benefits, flexible time off, paid bonding time, 401k, commuter and FSA benefits, lunch program.

## Similar roles

- [Senior Product Marketing Manager, Upmarket](https://hotfix.jobs/jobs/37597e39-38f6-4614-8c84-80ad747a7ee8) - GlossGenius - New York, NY - $160k – $180k/yr
- [Partnerships Product Marketing Manager](https://hotfix.jobs/jobs/7f640193-8947-490e-8238-9f27f5c018a8) - Baseten - San Francisco, CA - $160k – $190k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/8309f9c7-b6a8-4db3-a422-c6e5b6310c9c) - Prove AI - Remote - $160k – $180k/yr
- [Lead Product Marketing Manager](https://hotfix.jobs/jobs/a701a130-b785-4ccd-95f4-c07e49378198) - Numeric - New York, NY - $160k – $220k/yr
- [Senior Product Marketer](https://hotfix.jobs/jobs/ade725da-8f53-44fb-b92c-f54eb98c91de) - Hex - San Francisco, CA - $160k – $205k/yr

**Apply:** https://hotfix.jobs/jobs/4fee7bb3-3fe6-4e3c-8d22-d3c6fc39c142
**Canonical:** https://hotfix.jobs/jobs/4fee7bb3-3fe6-4e3c-8d22-d3c6fc39c142