# Senior Product Manager, Carrot Ads

**Company:** [Instacart](https://hotfix.jobs/companies/instacart)
**Location:** Remote
**Role:** Product Management
**Salary:** $158k – $200k/yr
**Experience:** 5+ years
**Skills:** Product Management, b2b platforms, API Design, Data Pipelines, serving infrastructure, ad tech, retail media, programmatic advertising, ad serving, Attribution, Billing Systems, revenue share, reporting infrastructure, Product Marketing, commercial enablement
**Posted:** 2026-08-14

> Owns the Carrot Ads B2B platform, publisher-facing infrastructure, and relationships with major API-integrated partners. The role requires 5+ years of product management experience, technical fluency with APIs and data systems, and experience managing external partners.

## Job Description

## Responsibilities
- Serve as the primary product point of contact for Carrot Ads’ API-integrated partners, including Uber Eats, Thrive Market, and Hy-Vee.
- Monitor partner ad-business performance and needs, consult on product requests and escalations, attend business reviews, and drive partner-specific product improvements.
- Own publisher-facing infrastructure and features supporting Carrot Ads integrations, including API architecture and documentation, SFPro integration, retailer-facing ad-serving controls, ad-serving quality, latency, reliability, data flows, reporting infrastructure, billing, and revenue-share systems.
- Drive strategic initiatives to expand Carrot Ads into new areas such as in-store and B2B, and identify opportunities in new partner segments and verticals.
- Lead cross-functional collaboration with Product, R&D, Strategy & Planning, Product Marketing, and Commercial Enablement teams.
- Over time, lead cross-partner roadmap prioritization, represent Carrot Ads in leadership forums, and take senior product ownership of the overall program.

## Requirements
- 5+ years of product management experience with a track record of independently owning complex, cross-functional product areas.
- Experience building or owning B2B platform products.
- Strong technical acumen and comfort working with engineering on API design, data pipelines, serving infrastructure, or similar systems.
- Experience managing external partner or customer relationships in a product role.
- Strong written and verbal communication skills, with the ability to synthesize complex technical and business context for engineering and executive audiences.

## Nice-to-haves
- Experience in ad tech, retail media, or marketplace advertising, particularly on the supply or publisher side.
- Familiarity with programmatic advertising concepts, including auction mechanics, ad serving, attribution, billing, revenue share, and reporting infrastructure.
- Experience owning infrastructure that enables third-party businesses to operate, such as a white-label ad platform, marketplace API, or embedded commerce product.
- Experience expanding products into new business verticals or partner segments.
- Ability to ship in ambiguous, high-stakes environments with evolving scope, technical constraints, and business requirements.

## Compensation and Benefits
- ATS salary range: $158,000–$199,500 USD annually, depending on location.
- The role is eligible for a new-hire equity grant and annual refresh grants.
- Instacart offers market-competitive compensation and benefits based on work location.
- The role is remote under Instacart’s Flex First work policy.

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