# Senior Enterprise Marketing Manager, Base

**Company:** [Coinbase](https://hotfix.jobs/companies/coinbase)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $171k – $201k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, Go-to-Market Strategy, enterprise marketing, onchain trading, lending, tokenization, Sales Enablement, market intelligence, Competitive Analysis, Cross-Functional Leadership, Generative AI, crypto, financial markets, Regulatory Compliance
**Posted:** 2026-07-24

> Own enterprise GTM strategy and launches for Base (Coinbase's onchain platform) in financial markets. Drive positioning, proof engine with case studies and collateral, cross-functional execution, and metrics for institutional use cases in trading, lending, and tokenization. Requires 6+ years product marketing/GTM experience, ideally in crypto/finance.

## Job Description

## What you'll do

- Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
- Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
- Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
- Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
- Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

## Required Skills and Experience

- 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
- Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
- Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
- Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
- Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

## Compensation

Annual base salary range (excluding equity and bonus): $170,765—$200,900 USD. Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

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